//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Deutschland"
~isPartOf:"Business horizons"
~subject:"Innovation"
~subject:"Soziales Netzwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Innovation
Soziales Netzwerk
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Relationship marketing
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
Social network
9
Digitalisierung
8
Digitization
8
Brand
7
Brand image
7
E-commerce
7
Electronic Commerce
7
Markenimage
7
Public relations
7
Öffentlichkeitsarbeit
7
Facebook
6
Internet
6
Twitter
6
Virtual reality
6
Virtuelle Realität
6
Branding
5
Crowdsourcing
5
Digital platform
5
Digitale Plattform
5
Markenartikel
5
Social media marketing
5
Social networks
5
Artificial intelligence
4
China
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Conference paper
3
Konferenzbeitrag
3
Language
All
English
11
Author
All
Alge, Bradley J.
1
Babich, Volodymyr
1
Bizzi, Lorenzo
1
Bruning, Patrick F.
1
Chapple, Larelle
1
Cortimiglia, Marcelo Nogueira
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Labban, Alice
1
Lee, In
1
Lin, Hsin-Chen
1
Lin, Tom M. Y.
1
Luarn, Pin
1
Martini, Antonella
1
Massa, Silvia
1
Mateus, Inês
1
Oliveira, Daniel Thomé de
1
Paniagua, Jordi
1
Pereira, Hélia Gonçalves
1
Salgueiro, Maria de Fátima
1
Sapena, Juan
1
Shih, Chao-ching
1
Tang, Christopher S.
1
Testa, Stefania
1
Xiong, Feng
1
Yin, Haiying
1
more ...
less ...
Published in...
All
Business horizons
Journal of business research : JBR
70
Technological forecasting & social change : an international journal
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
SpringerLink / Bücher
36
Journal of management information systems : JMIS
27
Information systems research : ISR
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Electronic commerce research
22
International journal of business information systems : IJBIS
22
HMD : Praxis der Wirtschaftsinformatik
19
Journal of retailing and consumer services
19
Management information systems : mis quarterly
18
Journal of open innovation : technology, market, and complexity
17
International journal of internet marketing and advertising : IJIMA
16
Journal of organizational computing and electronic commerce
16
Technology analysis & strategic management
16
International journal of hospitality management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
14
Electronic commerce research and applications
13
International journal of networking and virtual organisations : IJNVO
13
MIS quarterly
13
Cogent business & management
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Research policy : policy, management and economic studies of science, technology and innovation
12
Working paper
12
Computational & mathematical organization theory
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of innovation management
11
Journal of knowledge management
11
Research
11
Springer eBook Collection
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
Discussion paper
10
IEEE transactions on engineering management : EM
10
International journal of innovation and technology management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social networks and social media : understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.
;
Alge, Bradley J.
;
Lin, Hsin-Chen
- In:
Business horizons
63
(
2020
)
6
,
pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
Saved in:
2
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
3
Social media analytics for enterprises : typology, methods, and processes
Lee, In
- In:
Business horizons
61
(
2018
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
Saved in:
4
The use of social media to detect corporate fraud : a case study approach
Xiong, Feng
;
Chapple, Larelle
;
Yin, Haiying
- In:
Business horizons
61
(
2018
)
4
,
pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
Saved in:
5
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
6
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
7
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
8
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
9
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
10
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->