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subject:"Deutschland"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of business competition and growth : IJBCG"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Environmental management
Werbewirkung
Green marketing
12
Öko-Marketing
12
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
7
Environmental consciousness
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Agrawal, Rajat
1
Akhondzadeh, Abolfazl
1
Amiruddin Ahamat
1
Castro Santa, Juana
1
Conlin, Jeff
1
Diwanji, Vaibhav Shwetangbhai
1
Drews, Stefan
1
Fernandes, Juliana
1
Gautam, Aditya
1
Haley, Eric John
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Kwon, Kyeongwon
1
La Ferle, Carrie
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Lee, Jaejin
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Lee, Jinhee
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Milfeld, Tyler
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Monfared, Amir Reza Konjkav
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Muralidharan, Sidharth
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Nath, Vishnu
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Nizam, Nurul Zarirah
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Noordewier, Marret K.
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Pittman, Matthew
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Roth-Cohen, Osnat
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Segev, Sigal
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Sharma, Vinay
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Shen, Fuyuan
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Siti Hindun Supaat
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Smit, Edith G.
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Wang, Cen
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the review of marketing communications
International journal of business competition and growth : IJBCG
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of business research : JBR
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
The journal of business & industrial marketing
4
Asia-Pacific journal of business administration
3
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of Asia Pacific business
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing intelligence & planning
3
Psychology & marketing
3
Total quality management & business excellence
3
Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian Journal of Empirical Research
2
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ECONIS (ZBW)
12
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1
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
2
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
3
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
6
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
7
The effects of green scepticism on green buying decisions : the mediation role of product evaluation, environmental knowledge, product experience and environmental concerns
Akhondzadeh, Abolfazl
;
Monfared, Amir Reza Konjkav
- In:
International journal of business competition and …
7
(
2021
)
3
,
pp. 192-213
Persistent link: https://www.econbiz.de/10012596141
Saved in:
8
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
9
Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat
;
Amiruddin Ahamat
;
Nizam, Nurul Zarirah
- In:
International journal of business competition and …
7
(
2020
)
1
,
pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
Saved in:
10
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
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