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subject:"Deutschland"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of business competition and growth : IJBCG"
~isPartOf:"International journal of economic perspectives : IJEP"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Environmental management
Werbewirkung
Green marketing
9
Öko-Marketing
9
Umweltmanagement
8
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Environmental consciousness
4
Environmental policy
4
Konsumentenverhalten
4
Sustainable product
4
Umweltbewusstsein
4
Umweltpolitik
4
Öko-Produkt
4
Environmental Commitments
2
Green Marketing Strategies
2
Tehran Province
2
Advertising
1
Advertising effects
1
Competition
1
Competitive Intelligence
1
Competitive analysis
1
Consumer behavior
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Consumers' Behavior
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Department of Environment
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Emission reduction
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Environmental Responsibilities
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Environmental protection
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Export
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Germany
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Green Marketing
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Green Products
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Green advertising
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Greenhouse gas emissions
1
Heuristics
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Heuristik
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English
9
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Eidi, Fatemeh
3
Ahmadzadeh, Mitra
2
Kagopour, Melika
2
Agrawal, Rajat
1
Akhondzadeh, Abolfazl
1
Amiruddin Ahamat
1
Castro Santa, Juana
1
Drews, Stefan
1
Gautam, Aditya
1
Hasanpoor, Sahar
1
Kammerer, Daniel
1
Mashayekh, Mohammad Reza
1
Monfared, Amir Reza Konjkav
1
Nath, Vishnu
1
Nizam, Nurul Zarirah
1
Shahbazi, Arvin Sedigh
1
Sharma, Vinay
1
Siti Hindun Supaat
1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of business competition and growth : IJBCG
International journal of economic perspectives : IJEP
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of business research : JBR
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
The journal of business & industrial marketing
4
Asia-Pacific journal of business administration
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of Asia Pacific business
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing intelligence & planning
3
Psychology & marketing
3
Total quality management & business excellence
3
Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian Journal of Empirical Research
2
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ECONIS (ZBW)
9
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1
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
2
The effects of green scepticism on green buying decisions : the mediation role of product evaluation, environmental knowledge, product experience and environmental concerns
Akhondzadeh, Abolfazl
;
Monfared, Amir Reza Konjkav
- In:
International journal of business competition and …
7
(
2021
)
3
,
pp. 192-213
Persistent link: https://www.econbiz.de/10012596141
Saved in:
3
Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat
;
Amiruddin Ahamat
;
Nizam, Nurul Zarirah
- In:
International journal of business competition and …
7
(
2020
)
1
,
pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
Saved in:
4
Effective factors on consumers' decision to buy green products
Eidi, Fatemeh
;
Shahbazi, Arvin Sedigh
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011763517
Saved in:
5
Studying the effects of environmental commitments on green marketing strategies
Ahmadzadeh, Mitra
;
Eidi, Fatemeh
;
Kagopour, Melika
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 816-823
Persistent link: https://www.econbiz.de/10011764056
Saved in:
6
Studying the effects of environmental commitments on green marketing strategies
Ahmadzadeh, Mitra
;
Eidi, Fatemeh
;
Kagopour, Melika
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 836-842
Persistent link: https://www.econbiz.de/10011764063
Saved in:
7
Studying the effects of competitive intelligence on green marketing management
Hasanpoor, Sahar
;
Mashayekh, Mohammad Reza
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 866-871
Persistent link: https://www.econbiz.de/10011764069
Saved in:
8
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
9
The effects of customer benefit and regulation on environmental product innovation : empirical evidence from appliance manufacturers in Germany
Kammerer, Daniel
- In:
Ecological economics : the transdisciplinary journal of …
68
(
2009
)
8/9
,
pp. 2285-2295
Persistent link: https://www.econbiz.de/10003865700
Saved in:
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