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subject:"Deutschland"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Psychology & marketing"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Environmental management
Werbewirkung
Green marketing
14
Öko-Marketing
14
Consumer behaviour
13
Konsumentenverhalten
13
Environmental consciousness
10
Umweltbewusstsein
10
Advertising
8
Advertising effects
8
Werbung
8
Sustainable product
6
Öko-Produkt
6
Umweltmanagement
4
green advertising
4
green marketing
3
environment
2
Bio-Lebensmittel
1
Brand image
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Brand management
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Cluster analysis
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Clusteranalyse
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Consumer attitudes
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Consumer behavior
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Corporate reputation
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Customer satisfaction
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Emission reduction
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Environmental policy
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Ernährungsindustrie
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Firmenimage
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Food industry
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Food retailing
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GREEN
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Germany
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Green advertising
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Greenhouse gas emissions
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English
11
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Muralidharan, Sidharth
2
Agrawal, Rajat
1
Bailey, Ainsworth A.
1
Bhatt, Siddharth
1
Castro Santa, Juana
1
Dejong, Penny
1
Drews, Stefan
1
Gautam, Aditya
1
Kammerer, Daniel
1
Kim, Yeo Jung
1
Lee, Jeonggyu
1
Liu, Matthew Tingchi
1
Liu, Yongdan
1
Mishrab, Aditya Shankar
1
Mo, Ziying
1
Nath, Vishnu
1
Nichols, Bridget Satinover
1
Oyedele, Adesegun
1
Pati, Rupesh Kumar
1
Raska, David
1
Sharma, Vinay
1
Shaw, Doris
1
Sheehan, Kim Bartel
1
Suri, Rajneesh
1
Tiamiyu, Mojisola F.
1
Xue, Fei
1
Yoon, Hye Jin
1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of promotion management : JPM
Psychology & marketing
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of business research : JBR
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
6
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
The journal of business & industrial marketing
4
Asia-Pacific journal of business administration
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business competition and growth : IJBCG
3
Journal of Asia Pacific business
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing intelligence & planning
3
Total quality management & business excellence
3
Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian Journal of Empirical Research
2
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ECONIS (ZBW)
11
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1
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
2
Effects of functional green advertising on self and others
Mo, Ziying
;
Liu, Matthew Tingchi
;
Liu, Yongdan
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 368-382
Persistent link: https://www.econbiz.de/10011970147
Saved in:
3
When consumers penalize not so green products
Lee, Jeonggyu
;
Bhatt, Siddharth
;
Suri, Rajneesh
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011970170
Saved in:
4
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
5
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
6
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
7
When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
8
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
9
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
10
Consumer readings of green appeals in advertisements
Oyedele, Adesegun
;
Dejong, Penny
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010198656
Saved in:
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