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subject:"Deutschland"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtual community"
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Deutschland
Markenführung
Relationship marketing
Social Web
165
Social web
165
Internet marketing
88
Online-Marketing
88
Consumer behaviour
68
Konsumentenverhalten
68
social media
52
Advertising
40
Werbung
40
Advertising effects
36
Werbewirkung
36
Viral marketing
35
Virales Marketing
35
Social network
24
Soziales Netzwerk
24
Online retailing
22
Online-Handel
22
Beziehungsmarketing
19
Brand management
19
E-commerce
19
Electronic Commerce
19
Brand image
14
Markenimage
14
Confidence
13
Vertrauen
13
Facebook
9
Instagram
9
Knowledge management
8
Wissensmanagement
8
social networks
8
Bibliometrics
7
Bibliometrie
7
Data protection
7
Datenschutz
7
Emotion
7
Innovation adoption
7
Innovationsakzeptanz
7
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7
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33
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English
33
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Hudders, Liselot
2
Veirman, Marijke de
2
Aboalganam, Khalid M.
1
Ahmad, Suhel
1
Al-Dwairi, Radwan Moh'd
1
Al-Shawabkeh, Abdallah
1
Alhijawi, Bushra
1
Alipour, Sima
1
Ang, Lawrence
1
Asgharinajib, Maryam
1
Awad, Hussain A. H.
1
Bhatt, Vivek
1
Budiardjo, Eko K.
1
Chan, Terri H.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Dashti, Mehdi
1
De Jans, Steffi
1
Dens, Nathalie
1
Dolatabadi, Hossein Rezaei
1
Douglass, Hourya
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Gupta, Rashik
1
Han, Jiyoon
1
Handayani, Putu Wuri
1
Harb, Yousra
1
Hidayanto, Achmad Nizar
1
Ho, Ree
1
Javadi, Mohammad Hossein Moshref
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Mikyoung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Kiu, Ching-Chieh
1
Ko, Eunju
1
Koronaki, Eirini
1
Kumar, Anil
1
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International journal of advertising : the review of marketing communications
International journal of business information systems : IJBIS
Journal of business research : JBR
148
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
57
The journal of brand management : an international journal
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
38
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
Journal of marketing communications
30
Technological forecasting & social change : an international journal
29
Journal of internet commerce
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Tourism management : research, policies, practice
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing management : MM
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Springer eBook Collection
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
Journal of the Academy of Marketing Science
18
Psychology & marketing
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of service management
17
The journal of services marketing
17
Journal of global marketing
16
HMD : Praxis der Wirtschaftsinformatik
15
International journal of hospitality management
15
Social Branding : Strategien - Praxisbeispiele - Perspektiven
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of electronic commerce research : JECR
14
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ECONIS (ZBW)
33
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11
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
12
Factors affecting the use of social networks as a customer relationship management tool
Nuseir, Mohammed T.
;
Al-Shawabkeh, Abdallah
;
Leibfried, …
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10012695172
Saved in:
13
Customer sentiment towards freebies in telecom sector : a social media mining approach
Ahmad, Suhel
;
Srivastava, Alpana
;
Sharma, Seema
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10012695202
Saved in:
14
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
15
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
16
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
17
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
18
Something social, something entertaining? : how digital content marketing augments consumer experience and brand loyalty
Lou, Chen
;
Xie, Quan
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 376-402
Persistent link: https://www.econbiz.de/10012586666
Saved in:
19
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
20
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
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