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subject:"Deutschland"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject_exact:"Werbung mit Prominenten"
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Deutschland
Konsumentenverhalten
Celebrity endorsement
44
Celebrity-Werbung
44
Advertising effects
28
Werbewirkung
28
Consumer behaviour
25
Brand image
14
Markenimage
14
Brand management
10
Markenführung
10
USA
9
United States
9
celebrity endorsement
7
Social Web
6
Social web
6
Advertising
5
Psychology of advertising
5
Reputation
5
Werbepsychologie
5
Werbung
5
Athletes
4
Beziehungsmarketing
4
Brand
4
Credibility
4
Glaubwürdigkeit
4
Markenartikel
4
Relationship marketing
4
Sportler
4
advertising
4
India
3
Indien
3
Internet marketing
3
Online-Marketing
3
attribution
3
social media
3
Brand loyalty
2
Cognition
2
Consumer motivation
2
Experiment
2
Hong Kong
2
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English
25
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Ilicic, Jasmina
2
Um, Nam-Hyun
2
Webster, Cynthia M.
2
Addis, Michela
1
Arnold, Mark J.
1
Astous, Alain d'
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Boeuf, Benjamin
1
Burnasheva, Regina
1
Carrilat, François A.
1
Chan, Kara
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
D'Ambrogio, Simone
1
Duraipandian, Israel
1
Ekinci, Yuksel
1
Fan, Fei
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Goyal, Vinay
1
Harmon-Kizer, Tracy R.
1
Holbrook, Morris B.
1
Jin, Seunga Venus
1
Johnson, Clark D.
1
Johnson, Elizabeth N.
1
Kelting, Katie
1
Kim, Jihoon
1
Koo, Jakeun
1
Koçak, Akın
1
Krisjanous, Jayne
1
Lee, Younghan
1
Lowe, Ben
1
Malodia, Suresh
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Monkhouse, Lien L.
1
Phua, Joe
1
Platt, Michael L.
1
Pradhan, Debasis
1
Rice, Dan Hamilton
1
Richard, James E.
1
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Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
Global business review
3
International journal of sport management and marketing : IJSMM
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
2
Nepalese journal of finance : a publication of Uniglobe College
2
Pakistan journal of commerce and social sciences
2
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ECONIS (ZBW)
25
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
6
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
7
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe
;
Jin, Seunga Venus
;
Kim, Jihoon
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
Saved in:
8
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
9
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
10
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
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