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subject:"Deutschland"
~isPartOf:"Psychology & marketing"
~person:"Boeuf, Benjamin"
~person:"Kelting, Katie"
~person:"Koo, Jakeun"
~person:"Monkhouse, Lien L."
~subject:"Konsumentenverhalten"
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Deutschland
Konsumentenverhalten
Celebrity endorsement
4
Celebrity-Werbung
4
Consumer behaviour
4
Advertising effects
2
USA
2
United States
2
Werbewirkung
2
Age group
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Brand image
1
Brand management
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Cognition
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Markenimage
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Mortality
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Social behaviour
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blame attribution
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brand attitude
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celebrity misbehavior
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cognitive dissonance
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death
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endorsement
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Boeuf, Benjamin
Kelting, Katie
Koo, Jakeun
Monkhouse, Lien L.
Ilicic, Jasmina
2
Webster, Cynthia M.
2
Addis, Michela
1
Arnold, Mark J.
1
Astous, Alain d'
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Carrilat, François A.
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
D'Ambrogio, Simone
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Ekinci, Yuksel
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Fong, Candy P. S.
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Koçak, Akın
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Lee, Younghan
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Rice, Dan Hamilton
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Richard, James E.
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Strutton, David
1
Toung, Chung-Lin
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Tran, Gina A.
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Tthwaites, Des
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Um, Nam-hyun
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Werksman, Noah
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Psychology & marketing
International journal of sports marketing & sponsorship
1
Journal of business ethics : JOBE
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
4
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1
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
2
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
3
Should we hire David Beckham to endorse our brand? : contextual interference and consumer memory for brands in a celebrity's endorsement portfolio
Kelting, Katie
;
Rice, Dan Hamilton
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009778558
Saved in:
4
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
Saved in:
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