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subject:"Deutschland"
~isPartOf:"Social media in strategic management"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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Deutschland
Social web
Social Web
48
Web 2.0 technologies
8
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8
Business model
7
Digital platform
7
Digitale Plattform
7
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Amtsdruckschrift
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48
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German
33
English
15
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Hass, Berthold H.
4
Kilian, Thomas
4
Walsh, Gianfranco
4
Bender, Gunnar
2
Berge, Stefan
2
Buesching, Arne
2
Cyganski, Petra
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1
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Blömeke, Eva
1
Bochonek, Lukasz M.
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Bondarouk, Tanya
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Bosman, Lisa
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Braun, Alexander
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Castriotta, Manuel
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Dresselhaus, Lena
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Ernst, Markus
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Social media in strategic management
Web 2.0 : neue Perspektiven für Marketing und Medien
Handbook of social media management : value chain and business models in changing media markets
39
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Social-Media-Handbuch : Theorien, Methoden, Modelle
11
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
10
E-collaboration ; Vol. 1
10
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
10
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
10
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ECONIS (ZBW)
48
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1
Social networking sites (SNS) : talent management in emerging markets ; India and Mexico
Rao, Pramila
- In:
Social media in strategic management
,
(pp. 259-276)
.
2013
Persistent link: https://www.econbiz.de/10010226679
Saved in:
2
Culture and social media : exploration of differences between the United States and Japan
Suzuki, Satoko
;
Takemura, Kosuke
- In:
Social media in strategic management
,
(pp. 245-258)
.
2013
Persistent link: https://www.econbiz.de/10010226682
Saved in:
3
Global talent management in multinational corporations and the role of social networks
Ruël, Huub
;
Bondarouk, Tanya
;
Dresselhaus, Lena
- In:
Social media in strategic management
,
(pp. 217-243)
.
2013
Persistent link: https://www.econbiz.de/10010226684
Saved in:
4
Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
5
Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
Social media in strategic management
,
(pp. 169-195)
.
2013
Persistent link: https://www.econbiz.de/10010226689
Saved in:
6
Social media champions : drivers and sophistication process of social media strategic management
Bochonek, Lukasz M.
;
Blili, Samir
- In:
Social media in strategic management
,
(pp. 143-167)
.
2013
Persistent link: https://www.econbiz.de/10010226694
Saved in:
7
Increasing dynamic capabilities of health organizations with social media
Leung, Ricky C.
- In:
Social media in strategic management
,
(pp. 129-142)
.
2013
Persistent link: https://www.econbiz.de/10010226696
Saved in:
8
Social media as a strategic tool : going beyond the obvious
Arora, Poonam
;
Predmore, Carolyn E.
- In:
Social media in strategic management
,
(pp. 115-127)
.
2013
Persistent link: https://www.econbiz.de/10010226697
Saved in:
9
You might be reputable but are you "liked"? : orchestrating corporate reputation co-creation on Facebook
Zarkada, Anna K.
;
Polydorou, Christina
- In:
Social media in strategic management
,
(pp. 87-113)
.
2013
Persistent link: https://www.econbiz.de/10010226700
Saved in:
10
Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective
Castriotta, Manuel
;
Floreddu, Paola Barbara
;
Di Guardo, …
- In:
Social media in strategic management
,
(pp. 63-86)
.
2013
Persistent link: https://www.econbiz.de/10010226704
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