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subject:"Deutschland"
~person:"Armstrong Soule, Catherine A."
~person:"Muralidharan, Sidharth"
~subject:"Environmental management"
~subject:"Umweltmanagement"
~subject:"Werbewirkung"
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Deutschland
Environmental management
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5
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Advertising effects
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green advertising
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Armstrong Soule, Catherine A.
Muralidharan, Sidharth
Bang Nguyen Viet
5
Agrawal, Rajat
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
D'Souza, Clare M.
3
Eidi, Fatemeh
3
Gelbling, Katharina
3
Han, Heesup
3
Hartmann, Patrick
3
Jeong, EunHa
3
Kumar, Prashant
3
Lin, Jialing
3
Milfeld, Tyler
3
Pittman, Matthew
3
Rahman, Imran
3
Schmidt, Holger J.
3
Sheehan, Kim Bartel
3
Xue, Fei
3
Ahmadzadeh, Mitra
2
Akkucuk, Ulas
2
Arroyo, Pilar
2
Aulōnitēs, Geōrgios I.
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
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Carlson, Jeffrey R.
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Carrete-Lucero, Lorena de la Paz
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Carrigan, Marylyn
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Cervellon, Marie-Cécile
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Cheng, Ching-Chan
2
Colgan, David
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Delmas, Magali A.
2
Emrich, Christin
2
Esakki, Thangasamy
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Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
3
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
4
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
5
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
6
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
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