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subject:"Deutschland"
~person:"Arora, Nilesh"
~person:"Cheng, Li-Keng"
~person:"Monkhouse, Lien L."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Werbung mit Prominenten"
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Deutschland
Konsumentenverhalten
Advertising effects
7
Celebrity endorsement
7
Celebrity-Werbung
7
Werbewirkung
7
Consumer behaviour
6
Brand image
4
Markenimage
4
Advertising
2
Athletes
2
Sportler
2
Werbung
2
celebrity endorsement
2
purchase intention
2
Age group
1
Altersgruppe
1
Anlageverhalten
1
Attitude towards the advertisement
1
Behavioural finance
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer boycott
1
Consumer involvement
1
Financial investment
1
Individual retail investor
1
Kapitalanlage
1
Konsumentenboykott
1
Markenartikel
1
Markenführung
1
Match-up hypothesis
1
Purchase intention
1
Relationship marketing
1
Signaling theory
1
Signalling
1
Social behaviour
1
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Article
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English
6
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Arora, Nilesh
Cheng, Li-Keng
Monkhouse, Lien L.
Huber, Frank
8
Ilicic, Jasmina
5
Roy, Subhadip
5
Usman, Osly
5
Jain, Varsha
4
Meyer, Frederik
4
Abirami, U.
3
Alatas, Vivi
3
Baxter, Stacey M.
3
Brandes, Leif
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Franck, Egon
3
Ho, Thong
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mills, Scott
3
Nüesch, Stephan
3
Olken, Benjamin A.
3
Paladines, Cindy
3
Parsad, Chandan
3
Patterson, Anthony
3
Prashar, Sanjeev
3
Quinn, Lee
3
Webster, Cynthia M.
3
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Banerjee, Neelotpaul
2
Banister, Emma N.
2
Bettman, James R.
2
Biswas, Abhijit
2
Boeuf, Benjamin
2
Breuer, Christoph
2
Carlsson, Frederik
2
Castillo, Ernesto del
2
Centeno, Edgar
2
Chan, Kara
2
Cocker, Hayley L.
2
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Psychology & marketing
2
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
6
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
4
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
5
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
6
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
Saved in:
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