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subject:"Deutschland"
~person:"Arroyo, Pilar"
~person:"Aulōnitēs, Geōrgios I."
~person:"Han, Heesup"
~person:"Sheehan, Kim Bartel"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Environmental management
Werbewirkung
Green marketing
12
Öko-Marketing
12
Consumer behaviour
7
Environmental consciousness
7
Konsumentenverhalten
7
Umweltbewusstsein
7
Umweltmanagement
7
Sustainable product
5
Öko-Produkt
5
Advertising
4
Advertising effects
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbung
4
Hotel industry
3
Hotellerie
3
Environmental
2
Marketing management
2
Marketing strategy
2
Marketingmanagement
2
Sustainability
2
green advertising
2
Behaviour
1
Bibliometrics
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Bibliometrie
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Brand image
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Competitive advantage
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Consumer attitudes
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1
Credibility
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Customer satisfaction
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Developing countries
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10
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Arroyo, Pilar
Aulōnitēs, Geōrgios I.
Han, Heesup
Sheehan, Kim Bartel
Agrawal, Rajat
4
Bang Nguyen Viet
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
D'Souza, Clare M.
3
Eidi, Fatemeh
3
Gelbling, Katharina
3
Hartmann, Patrick
3
Jeong, EunHa
3
Kumar, Prashant
3
Rahman, Imran
3
Schmidt, Holger J.
3
Xue, Fei
3
Ahmadzadeh, Mitra
2
Akkucuk, Ulas
2
Armstrong Soule, Catherine A.
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Carlson, Jeffrey R.
2
Carrete-Lucero, Lorena de la Paz
2
Carrigan, Marylyn
2
Cervellon, Marie-Cécile
2
Cheng, Ching-Chan
2
Colgan, David
2
Delmas, Magali A.
2
Emrich, Christin
2
Esakki, Thangasamy
2
Ferguson, David
2
Fernandes, Juliana
2
Fernando, Angeline Gautami
2
Firmansyah, Dian Andi
2
Gotowska, Małgorzata
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Journal of business research : JBR
3
Journal of travel and tourism marketing
2
International journal of hospitality management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
10
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1
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
2
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
3
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
4
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
5
How do green attributes elicit pro-environmental behaviors in guests? : the case of green hotels in Vietnam
Ho Le Thu Trang
;
Lee, Jin-soo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012179359
Saved in:
6
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
7
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
8
Hotel customers' environmentally responsible behavioral intention : impact of key constructs on decision in green consumerism
Han, Heesup
;
Martin, E. F.
- In:
International journal of hospitality management
45
(
2015
),
pp. 22-33
Persistent link: https://www.econbiz.de/10010503905
Saved in:
9
Green advertising and the reluctant consumer
Sheehan, Kim Bartel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010393666
Saved in:
10
Special issue on green advertising
Sheehan, Kim Bartel
-
2013
Persistent link: https://www.econbiz.de/10009762913
Saved in:
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