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subject:"Deutschland"
~person:"Carlsson, Frederik"
~person:"Cheng, Li-Keng"
~person:"Monkhouse, Lien L."
~subject:"Konsumentenverhalten"
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Deutschland
Konsumentenverhalten
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Consumer behaviour
4
Werbewirkung
4
Environmental consciousness
2
Umweltbewusstsein
2
celebrity endorsement
2
Age group
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Altersgruppe
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Athletes
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Beziehungsmarketing
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Brand image
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Consumer boycott
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Markenimage
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Plastics
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Pro-environmental behavior
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Relationship marketing
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Social behaviour
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Soziales Verhalten
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Sportler
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attribution
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boycott intention
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fan misconduct
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information
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pro-environmental behavior
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relationship strength
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English
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Carlsson, Frederik
Cheng, Li-Keng
Monkhouse, Lien L.
Huber, Frank
8
Ilicic, Jasmina
5
Roy, Subhadip
5
Usman, Osly
5
Arora, Nilesh
4
Jain, Varsha
4
Meyer, Frederik
4
Abirami, U.
3
Alatas, Vivi
3
Baxter, Stacey M.
3
Brandes, Leif
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Fan, Fei
3
Franck, Egon
3
Ho, Thong
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mills, Scott
3
Nüesch, Stephan
3
Olken, Benjamin A.
3
Paladines, Cindy
3
Parsad, Chandan
3
Patterson, Anthony
3
Prashar, Sanjeev
3
Quinn, Lee
3
Webster, Cynthia M.
3
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Banerjee, Neelotpaul
2
Banister, Emma N.
2
Bettman, James R.
2
Biswas, Abhijit
2
Boeuf, Benjamin
2
Breuer, Christoph
2
Castillo, Ernesto del
2
Centeno, Edgar
2
Chan, Kara
2
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Psychology & marketing
2
Journal of economic behavior & organization : JEBO
1
Working papers in economics
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ECONIS (ZBW)
4
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Celebrity endorsement in promoting pro-environmental behavior
Ho, Thong
;
Zihan, Nie
;
Alpízar R., Francisco
; …
-
2020
Persistent link: https://www.econbiz.de/10012436205
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
Celebrity endorsement in promoting pro-environmental behavior
Ho, Thong
;
Zihan, Nie
;
Alpízar R., Francisco
; …
- In:
Journal of economic behavior & organization : JEBO
198
(
2022
),
pp. 68-86
Persistent link: https://www.econbiz.de/10013387066
Saved in:
4
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
Saved in:
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