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subject:"Deutschland"
~person:"Muralidharan, Sidharth"
~person:"Nath, Vishnu"
~subject:"Environmental management"
~subject:"Umweltmanagement"
~subject:"Visualization"
~subject:"Werbewirkung"
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Deutschland
Environmental management
Umweltmanagement
Visualization
Werbewirkung
Consumer behaviour
8
Environmental consciousness
8
Green marketing
8
Konsumentenverhalten
8
Umweltbewusstsein
8
Öko-Marketing
8
Sustainable product
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Öko-Produkt
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Advertising
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Advertising effects
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environmental strategy
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green marketing
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India
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Indien
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Nachhaltige Entwicklung
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environmentalism
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green advertising
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green consumerism
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sustainability
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Brand image
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Brand management
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Cognition
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Green consumerism
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Muralidharan, Sidharth
Nath, Vishnu
Agrawal, Rajat
4
Bang Nguyen Viet
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Sharma, Vinay
4
Zschiesche, Arnd
4
D'Souza, Clare M.
3
Eidi, Fatemeh
3
Gelbling, Katharina
3
Han, Heesup
3
Hartmann, Patrick
3
Jeong, EunHa
3
Kumar, Prashant
3
Rahman, Imran
3
Schmidt, Holger J.
3
Sheehan, Kim Bartel
3
Xue, Fei
3
Ahmadzadeh, Mitra
2
Akkucuk, Ulas
2
Armstrong Soule, Catherine A.
2
Arroyo, Pilar
2
Aulōnitēs, Geōrgios I.
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Carlson, Jeffrey R.
2
Carrete-Lucero, Lorena de la Paz
2
Carrigan, Marylyn
2
Cervellon, Marie-Cécile
2
Cheng, Ching-Chan
2
Colgan, David
2
Delmas, Magali A.
2
Emrich, Christin
2
Esakki, Thangasamy
2
Ferguson, David
2
Fernandes, Juliana
2
Fernando, Angeline Gautami
2
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2
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Journal of promotion management : JPM
3
Global business review
1
International journal of advertising : the review of marketing communications
1
International journal of business competition and growth : IJBCG
1
International journal of innovation and sustainable development : IJISD
1
Journal of marketing communications
1
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ECONIS (ZBW)
8
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1
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
3
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
4
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
5
Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of innovation and sustainable …
9
(
2015
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
Saved in:
6
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
7
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
8
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
Saved in:
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