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subject:"Deutschland"
~person:"Nobre, Helena"
~subject:"Innovation"
~subject:"Soziales Netzwerk"
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Deutschland
Innovation
Soziales Netzwerk
Social Web
7
Social web
7
Social network
6
Brand image
4
Facebook
4
Markenimage
4
Brand management
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Markenführung
3
Online-Marketing
3
social networks
3
Corporate reputation
2
Firmenimage
2
Reputation
2
brand image
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand experience
1
Brand value co-creation
1
Business network
1
Consumer engagement
1
Customer integration
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Dentists
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Dienstleistungsqualität
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Gamification
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Gesundheitsversorgung
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Gesundheitswesen
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Großbritannien
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Nobre, Helena
Kuchler, Theresa
18
Stroebel, Johannes
18
Füller, Johann
15
Bailey, Michael
12
Sabatini, Fabio
12
Leimeister, Jan Marco
9
Whinston, Andrew B.
9
Bauernschuster, Stefan
8
Brem, Alexander
8
Bretschneider, Ulrich
8
Falck, Oliver
8
Gaudeul, Alexia
8
Gloor, Peter A.
8
Sarracino, Francesco
8
Woessmann, Ludger
8
Cao, Ruiqing
7
Carley, Kathleen M.
7
Chen, Ying-Ju
7
Krcmar, Helmut
7
Qiu, Liangfei
7
Van Den Bulte, Christophe
7
Warkentin, Merrill
7
Zenou, Yves
7
Bilgram, Volker
6
Buxmann, Peter
6
Fang, Xiao
6
Jawecki, Gregor
6
Kane, Gerald C.
6
Leonardi, Paul M.
6
Li, Yung-Ming
6
Pantano, Eleonora
6
Russel, Dominic
6
Wirtz, Bernd W.
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Bauer, Hans H.
5
Bilgihan, Anil
5
Büttgen, Marion
5
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Global business & economics review
1
Innovative business practices : prevailing a turbulent era
1
International journal of business excellence
1
International journal of technology marketing : IJTMkt
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Communicating with patients through Facebook : the case of dental healthcare services
Nobre, Helena
;
Szczygiel, Nina
;
Condé-Pinto, Mariana
- In:
International journal of business excellence
18
(
2019
)
4
,
pp. 527-548
Persistent link: https://www.econbiz.de/10012145692
Saved in:
2
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
3
Social network marketing strategy and SME strategy benefits
Nobre, Helena
;
Silva, Daniela
- In:
Journal of transnational management : the official …
19
(
2014
)
2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010381417
Saved in:
4
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
5
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
6
The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control
Becker, Kip
;
Nobre, Helena
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 211-231)
.
2013
Persistent link: https://www.econbiz.de/10011563769
Saved in:
7
Monitoring and protecting company and brand reputation on social networks : when sites are not enough
Becker, Kip
;
Nobre, Helena
;
Kanabar, Vijay
- In:
Global business & economics review
15
(
2013
)
2/3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009721409
Saved in:
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