Social network marketing strategy and SME strategy benefits
Helena Nobre; Daniela Silva
| Year of publication: |
2014
|
|---|---|
| Authors: | Nobre, Helena ; Silva, Daniela |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 19.2014, 2, p. 138-151
|
| Subject: | Facebook | small medium companies | SME | social networks | strategy | Großbritannien | United Kingdom | KMU | Soziales Netzwerk | Social network | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381417