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subject:"Deutschland"
~person:"Satornino, Cinthia B."
~person:"Tiamiyu, Mojisola F."
~subject:"Corporate social responsibility"
~subject:"Umweltbewusstsein"
~subject:"Umweltzeichen"
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Deutschland
Corporate social responsibility
Umweltbewusstsein
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Consumer behaviour
6
Green marketing
6
Konsumentenverhalten
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Öko-Marketing
6
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green advertising
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Satornino, Cinthia B.
Tiamiyu, Mojisola F.
Bang Nguyen Viet
6
Khare, Arpita
6
Lin, Jialing
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Delmas, Magali A.
4
Errichiello, Oliver Carlo
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Han, Heesup
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4
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Gelbling, Katharina
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Hinson, Robert
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Jeong, EunHa
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Kosiba, John Paul Basewe
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Kupp, Martin
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Mehta, Ravi
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Milfeld, Tyler
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Mohd Suki, Norazah
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American Marketing Association
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Journal of marketing communications
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ECONIS (ZBW)
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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2
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
3
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
4
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
5
GREEN consumption values and Indian consumers' response to marketing communications
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 562-573
Persistent link: https://www.econbiz.de/10011642301
Saved in:
6
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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