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subject:"Direct marketing"
~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Book section"
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Leitfaden Online-Marketing ; [Bd. 1]
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bridging the gap between advertising academia and practice
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Information communication technologies and emerging business strategies
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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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ECONIS (ZBW)
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How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
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2
Determinanten und Wirkungen der wahrgenommenen Aufdringlichkeit von E-Newslettern bei Konsumenten
Mann, Andreas
;
Barkhof, Andrea
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 223-242)
.
2019
Persistent link: https://www.econbiz.de/10011999967
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3
Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
Saved in:
4
E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
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5
Mobile E-Mail-Marketing : Implikationen des zunehmenden Mobilabrufs von E-Mails für das traditionelle E-Mail-Marketing
Schwarz, Torsten
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 279-288)
.
2008
Persistent link: https://www.econbiz.de/10003753451
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6
The right of interpretation: who decides the success of picture mail?
Björn, Michael
- In:
Information communication technologies and emerging …
,
(pp. 36-58)
.
2007
Persistent link: https://www.econbiz.de/10003450033
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7
Permission-Marketing
Schwarz, Torsten
-
2007
Persistent link: https://www.econbiz.de/10003551950
Saved in:
8
E-Mail-Adressen gewinnen
Gollmann, Simon
;
Hoffmann, Michael
-
2007
Persistent link: https://www.econbiz.de/10003551953
Saved in:
9
Pfiffige Mailings
Sinn, Uwe-Michael
-
2007
Persistent link: https://www.econbiz.de/10003551956
Saved in:
10
Professionelle Newsletter
Schwarz, Torsten
-
2007
Persistent link: https://www.econbiz.de/10003551959
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