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subject:"Distribution channel"
~accessRights:"restricted"
~isPartOf:"Exploring omnichannel retailing : common expectations and diverse realities"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~subject:"Einzelhandel"
~subject:"Omnichannel marketing"
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Distribution channel
Einzelhandel
Omnichannel marketing
Multichannel strategy
6
Multikanalvertrieb
6
Beziehungsmarketing
5
Relationship marketing
5
Online retailing
4
Online-Handel
4
Retail trade
4
Consumer behaviour
3
Customer analysis
3
Konsumentenverhalten
3
Kundenanalyse
3
Vertriebsweg
3
Ladengestaltung
2
Marketing management
2
Marketingmanagement
2
Store design
2
omnichannel retailing
2
Computer-assisted marketing
1
Customer Relationship Management
1
Customer experience
1
IT-gestütztes Marketing
1
Marketing channels
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Multi-channel
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Multichannel retailing
1
Omnichannel
1
Omnichannel retailing
1
Productivity
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Produktivität
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Retaling
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USA
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United States
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Wholesales
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channel integration
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click and collect
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competition
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consumer behavior
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consumer decision-making customer journey
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English
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Çengel, Özgür
2
Alexander, Bethan
1
Blazquez Cano, Marta
1
Dirsehan, Meltem
1
Dirsehan, Taşkın
1
Karacali, Ozan
1
Oktay, Büşra
1
Salman, Gulberk Gultekin
1
Çakiroğlu, K. Ilgın
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Özbük, Meltem Yetkin
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Öztek, M. Yaman
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Exploring omnichannel retailing : common expectations and diverse realities
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Journal of retailing and consumer services
18
SpringerLink / Bücher
17
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The international review of retail, distribution and consumer research
7
International journal of production economics
5
Journal of business research : JBR
4
Research
4
European journal of operational research : EJOR
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of retailing
3
essentials
3
Interaktives Marketing
2
Journal of operations management
2
Journal of strategic marketing
2
Marktorientiertes Management
2
Springer eBook Collection / Business and Economics
2
A Research Agenda for Service Marketing
1
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Decision
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
European journal of international management : EJIM
1
Gaber Edition Wissenschaft
1
Gabler Lehrbuch
1
Global marketing strategies for the promotion of luxury goods
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing Retailing and International Marketing
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
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1
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
2
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
3
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
4
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
5
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
6
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
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