//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Distribution channel"
~subject:"Internet marketing"
~subject:"Kundenanalyse"
~subject:"Marketingmanagement"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mehrkanalsystem"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Distribution channel
Internet marketing
Kundenanalyse
Marketingmanagement
Multichannel strategy
72
Multikanalvertrieb
72
Deutschland
19
Germany
19
Beziehungsmarketing
18
Relationship marketing
18
Einzelhandel
13
Retail trade
13
Online retailing
11
Online-Handel
11
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
9
Bank
8
Luxury goods
8
Luxusgüter
8
Vertriebsweg
7
Bank management
6
Bankmanagement
6
Customer analysis
6
Digitalisierung
6
Digitization
6
Online-Marketing
5
Social Web
5
Social web
5
Handel
4
Ladengestaltung
4
Store design
4
Trade
4
Business model
3
Computerized method
3
Computerunterstützung
3
Customer retention
3
Financial services
3
Finanzdienstleistung
3
Geschäftsmodell
3
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Book section
Article in journal
74
Aufsatz in Zeitschrift
74
Hochschulschrift
42
Thesis
38
Aufsatz im Buch
20
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
9
Graue Literatur
9
Non-commercial literature
9
Case study
4
Fallstudie
4
Guidebook
2
Handbook
2
Handbuch
2
Lehrbuch
2
Ratgeber
2
Textbook
2
Arbeitspapier
1
Collection of articles written by one author
1
Conference paper
1
Conference proceedings
1
Elektronischer Datenträger
1
Festschrift
1
Konferenzbeitrag
1
Konferenzschrift
1
Sammlung
1
Umfrage
1
Working Paper
1
more ...
less ...
Language
All
English
17
German
3
Author
All
Mosca, Fabrizio
2
Çengel, Özgür
2
Abrudan, Ioana Nicoleta
1
Arunachalam, S.
1
Casalegno, Cecilia
1
Dabija, Dan Cristian
1
Dalla Pozza, Ilaria
1
Dirsehan, Meltem
1
Dirsehan, Taşkın
1
Franke, Markus
1
Gao, Fei
1
Giacosa, Elisa
1
Gokulakannan P.
1
Grant, David B.
1
Gulnaz Banu P.
1
Hülsen, Bodo von
1
Kallevig, Annette
1
Kannan, P. K.
1
Karacali, Ozan
1
Lecinski, Jim
1
Matouschek, Gero
1
McTigue, Kevin
1
Mäder, Patrick
1
Oktay, Büşra
1
Piven, Inna
1
Salman, Gulberk Gultekin
1
Su, Xuanming
1
Swoboda, Bernhard
1
Venkatesan, Rajkumar
1
Çakiroğlu, K. Ilgın
1
Özbük, Meltem Yetkin
1
Öztek, M. Yaman
1
Ünal, Duygu Aydın
1
more ...
less ...
Published in...
All
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Global marketing strategies for the promotion of luxury goods
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
The Routledge companion to strategic marketing
2
A Research Agenda for Service Marketing
1
Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
1
Channel strategies and marketing mix in a connected world
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-retailing challenges and opportunities in the global marketplace
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
The SAGE handbook of digital marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Developing an impactful communication campaign
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 247-259)
.
2023
Persistent link: https://www.econbiz.de/10014283178
Saved in:
4
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
5
Digital content marketing
Piven, Inna
- In:
The SAGE handbook of digital marketing
,
(pp. 310-329)
.
2022
Persistent link: https://www.econbiz.de/10013367093
Saved in:
6
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
7
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
8
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
9
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
10
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->