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subject:"E-Business"
~person:"Rita, Paulo"
~subject:"Beziehungsmarketing"
~subject:"Online retailing"
~subject:"Wissensmanagement"
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Rita, Paulo
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6
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6
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6
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International journal of contemporary hospitality management
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1
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ECONIS (ZBW)
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The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
Saved in:
2
Stripping customers' feedback on hotels through data mining : the case of Las Vegas Strip
Moro, Sérgio
;
Rita, Paulo
;
Coelho, Joana
- In:
Tourism management perspectives : TMP
23
(
2017
),
pp. 41-52
Persistent link: https://www.econbiz.de/10011775218
Saved in:
3
Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 279-291
Persistent link: https://www.econbiz.de/10011473227
Saved in:
4
Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio
;
Rita, Paulo
;
Vala, Vernardo
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
Saved in:
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