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subject:"Erfolgsfaktor"
~isPartOf:"Betriebswirtschaftliche Forschung und Praxis : BFuP"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The service industries journal"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
Markenführung
Relationship marketing
KMU
138
SME
138
Marketing management
26
Marketingmanagement
26
Business start-up
19
Deutschland
19
Germany
19
Unternehmensgründung
19
Firm performance
17
Unternehmenserfolg
17
Dienstleistungssektor
15
Service industry
15
Einzelhandel
14
Retail trade
14
Beziehungsmarketing
13
Großbritannien
12
Spain
12
Spanien
12
United Kingdom
12
International market entry
10
Internationaler Markteintritt
10
Success factor
10
Innovation
9
Consumer behaviour
8
Entrepreneurship
8
Entrepreneurship approach
8
Konsumentenverhalten
8
E-commerce
7
Electronic Commerce
7
IFRS
7
SMEs
7
Strategic management
7
Strategisches Management
7
Brand management
6
Competitive advantage
6
Financial statement
6
Internet marketing
6
Jahresabschluss
6
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Undetermined
11
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Article
28
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Article in journal
Aufsatz in Zeitschrift
28
Case study
1
Fallstudie
1
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English
26
German
2
Author
All
Lin, Wen-bao
2
Tajeddini, Kayhan
2
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Baum, Tom
1
Ben Youssef, Kamel
1
Bukowsky, Ilka
1
Böhringer, Andreas W. O.
1
Deprey, Brynn
1
Eid, Riyad
1
El-Gohary, Hatem
1
Elg, Ulf
1
Francioni, Barbara
1
Gilboa, Shaked
1
Gilmore, Audrey
1
Gorgievski, Marjan
1
Haghighi, Azin Mostajer
1
Harrigan, Paul
1
Haussmann, Helmut
1
Hirvonen, Saku
1
Holtbrügge, Dirk
1
Ibbotson, Patrick
1
Ibeh, Kevin I. N.
1
Johnston, Wesley James
1
Kassim, Ahmad Sabri
1
Kitchen, Philip J.
1
Komppula, Raija
1
Laukkanen, Tommi
1
Lee, Choong-Ki
1
Lee, Jaeha
1
Lee, Yong-Ki
1
Leicht, Thomas
1
Liu, Zhiying
1
Lloyd-Reason, Lester
1
Lorente-Martínez, Javier
1
M'zungu, Simon
1
Maurer, Indre
1
Merrilees, Bill
1
Miller, Dale
1
Mimran, Ofir
1
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Betriebswirtschaftliche Forschung und Praxis : BFuP
Journal of retailing and consumer services
Journal of strategic marketing
The service industries journal
Journal of business research : JBR
20
Journal of small business and enterprise development
20
International journal of entrepreneurship and small business
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
14
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
12
The journal of brand management : an international journal
10
The journal of business & industrial marketing
10
Qualitative market research : an international journal
9
Cogent business & management
8
International journal of electronic customer relationship management : IJECRM
7
International journal of globalisation and small business : IJGSB
7
Journal of research in marketing and entrepreneurship : JRME
7
International entrepreneurship and management journal
6
International journal of business information systems : IJBIS
6
International journal of management & enterprise development : IJMED
6
International journal of productivity and quality management : IJPQM
6
International small business journal : researching entrepreneurship
6
Journal of marketing management : MM
6
Journal of research in marketing and entrepreneurship
6
Marketing intelligence & planning
6
The marketing review
6
Administrative Sciences : open access journal
5
European management journal
5
European research studies
5
International business review : the official journal of the European International Business Academy
5
International journal of business and globalisation : IJBG
5
International journal of innovation management
5
International journal of six sigma and competitive advantage : IJSSCA
5
International marketing review
5
Journal of enterprising culture
5
The journal of high technology management research
5
Asia Pacific journal of marketing and logistics
4
Global business review
4
International journal of entrepreneurship and innovation management
4
International journal of entrepreneurship and small business : IJESB
4
International journal of management practice : IJMP
4
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ECONIS (ZBW)
28
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1
The effects of hedonic shopping values on loyalty towards small retailers : the moderating role of trust
Lee, Jaeha
;
Park, Kwangsoo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460869
Saved in:
2
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
3
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
4
Analysis of the adoption of customer facing InStore technologies in retail SMEs
Lorente-Martínez, Javier
;
Navío-Marco, Julio
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305323
Saved in:
5
What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?
Olya, Hossein G. T.
;
Lee, Choong-Ki
;
Lee, Yong-Ki
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 195-205
Persistent link: https://www.econbiz.de/10011995572
Saved in:
6
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
7
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
8
The unique role of relationship marketing in small businesse'’ customer experience
Gilboa, Shaked
;
Seger-Guttmann, Tali
;
Mimran, Ofir
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 152-164
Persistent link: https://www.econbiz.de/10012115062
Saved in:
9
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
10
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
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