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subject:"Estimation"
~person:"Al-Habib, Mohammed I."
~person:"Iglesias, Oriol"
~subject:"Qualitative research"
~type_genre:"Aufsatz in Zeitschrift"
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Estimation
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Al-Habib, Mohammed I.
Iglesias, Oriol
Roy, Subhadip
3
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Ahrens, Thomas
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Friend, Scott B.
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Ind, Nicholas
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
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ECONIS (ZBW)
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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2
Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash
;
Friend, Scott B.
;
Khatib, Jamal A. al-
; …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
Saved in:
3
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
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