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subject:"Fernsehen"
~language:"eng"
~subject:"Broadcasting industry"
~subject:"Broadcasting policy"
~subject:"Revenue-Management"
~subject:"Wettbewerb"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbefunk"
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Fernsehen
Broadcasting industry
Broadcasting policy
Revenue-Management
Wettbewerb
Hörfunkwerbung
103
Radio advertising
103
Advertising effects
26
USA
26
United States
26
Werbewirkung
26
Advertising
22
Fernsehwerbung
22
Television advertising
22
Werbung
22
Theorie
18
Theory
18
Television
14
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
11
Online-Marketing
11
Competition
8
Psychology of advertising
8
Werbepsychologie
8
Broadcast
7
Rundfunk
7
Rundfunkpolitik
7
Fernsehprogramm
6
Media usage
6
Mediennutzung
6
Television programme
6
Hörfunkprogramm
5
Radio programme
5
Rundfunksender
5
Advertising music
4
Europa
4
Europe
4
Großbritannien
4
Market concentration
4
Media industries
4
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7
Type of publication
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Article
29
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
29
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
15
Working Paper
15
Amtsdruckschrift
4
Government document
4
Aufsatz im Buch
2
Book section
2
Dissertation u.a. Prüfungsschriften
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Conference proceedings
1
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Hochschulschrift
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English
German
2
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1
French
1
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Alexander, Peter J.
1
Araman, Victor F.
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bradford, M. G.
1
Brown, Keith C.
1
Choi, Jay Pil
1
Clarke, D. B.
1
Cunningham, Brendan M.
1
Darwis, Yuliandre
1
Dindaroğlu, Burak
1
Dutta, Goutam
1
Fones-Wolf, Elizabeth A.
1
Gabszewicz, Jean Jaskold
1
Gelper, Sarah
1
Germano, Fabrizio
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Guitart, Ivan A.
1
Hervet, Guillaume
1
Hidayat, Dadang Rahmat
1
Holden, Steinar
1
Howard, Donald G.
1
Hull, Brooks Brittenham
1
Hyun, Yong J.
1
Joshi, Harit
1
Karlinah, Siti
1
Kempe, David
1
Kent, Robert J.
1
Kesenne, Stefan
1
Kimms, Alf
1
Laussel, Didier
1
LeBlanc Wicks, Jan
1
Leahy, Arthur S.
1
Meier, Martin
1
Meyers, Cynthia B.
1
Müller-Bungart, Michael
1
Pandey, Shinjini
1
Popescu, Ioana
1
Reisinger, Markus
1
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The journal of media economics
3
Business history review
2
Economics letters
2
Information economics and policy : IEP
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Environment & planning
1
European journal of marketing : EJM
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of revenue management : IJRM
1
International journal of sport finance
1
Journal of business case studies
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economics & management strategy : JEMS
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of public economic theory
1
Journal of public economics
1
Journal of the Academy of Marketing Science
1
Manufacturing & service operations management : M & SOM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New York economic review : journal of the New York State Economics Association
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
The journal of industrial economics
1
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ECONIS (ZBW)
29
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1
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
4
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
5
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
6
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
7
Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
Saved in:
8
Concentration and self-censorship in commercial media
Germano, Fabrizio
;
Meier, Martin
- In:
Journal of public economics
97
(
2013
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10009710457
Saved in:
9
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
10
Media revenue management with audience uncertainty : balancing upfront and spot market sales
Araman, Victor F.
;
Popescu, Ioana
- In:
Manufacturing & service operations management : M & SOM
12
(
2010
)
2
,
pp. 190-212
Persistent link: https://www.econbiz.de/10003979456
Saved in:
1
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