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subject:"Frankreich"
subject:"United States"
~person:"Jain, Varsha"
~person:"Soni, Pavleen"
~subject:"Börsenkurs"
~subject:"Consumer behaviour"
~subject:"Internationale Wirtschaftsbeziehungen"
~type:"article"
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Search: subject_exact:"India"
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Frankreich
United States
Börsenkurs
Consumer behaviour
Internationale Wirtschaftsbeziehungen
India
37
Indien
35
Konsumentenverhalten
20
Advertising effects
10
Werbewirkung
10
Advertising
7
Children
6
Food
6
Kinder
6
Lebensmittel
6
Luxury goods
6
Luxusgüter
6
Werbung
6
Brand image
5
Einzelhandel
5
Jugendliche
5
Markenimage
5
Retail trade
5
Youth
5
Beziehungsmarketing
4
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Ernährungssicherung
4
Food security
4
Markenführung
4
Relationship marketing
4
Target group
4
Zielgruppe
4
Conceptual model
3
Ernährung
3
Ernährungsindustrie
3
Fernsehwerbung
3
Food industry
3
Indian consumers
3
Kundenbindungsprogramm
3
Loyalty program
3
Nutrition
3
Television advertising
3
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20
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20
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English
20
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Jain, Varsha
Soni, Pavleen
Khare, Arpita
58
Chawla, Deepak
21
Parayitam, Satyanarayana
16
Shveta Singh
14
Kamaiah, Bandi
13
Sehgal, Sanjay
13
Mukherji, Indra Nath
12
Roy, Subhadip
11
Jain, Pramod Kumar
10
Joshi, Himanshu
10
Mishra, Sita
10
Sondhi, Neena
10
Maheswaran, S.
9
Malhotra, Gunjan
9
Prashar, Sanjeev
9
Tiwari, Aviral Kumar
9
Tripathy, Trilochan
9
Mallikarjunappa, T.
8
Reddy, Y. V.
8
Shaikh, Imlak
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Asher, Mukul G.
7
Das, Gopal
7
Gupta, Shruti
7
Handa, Meenakshi
7
Hawaldar, Iqbal Thonse
7
Iqbal, Badar Alam
7
Kumar, Satish
7
Nag, Biswajit
7
Padhi, Puja
7
Pandey, Asheesh
7
Punyatoya, Plavini
7
Rajib, Prabina
7
Sahoo, Seshadev
7
Singh, Balwinder
7
Tabash, Mosab I.
7
Ahmed, Shahid
6
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Asia-Pacific journal of business administration
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
International journal of Indian culture and business management
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
Journal of international food & agribusiness marketing
1
Management research review
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
South Asian journal of management : SAJM
1
The international journal of productivity and performance management
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
20
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20
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1
Comparing online retail loyalty segments of Indian Gen Z buyers
Soni, Pavleen
;
Vohra, Jyoti
- In:
The international journal of productivity and …
72
(
2023
)
9
,
pp. 2717-2735
Persistent link: https://www.econbiz.de/10014431843
Saved in:
2
Can claims on food packages build purchase intention? : assessing serial mediation impact of nutrition information and trust
Soni, Pavleen
;
Kaur, Kiranjot
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 292-308
Persistent link: https://www.econbiz.de/10014308425
Saved in:
3
Maternal mediation of retail food promotions directed at children
Vohra, Jyoti
;
Soni, Pavleen
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012821720
Saved in:
4
Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
5
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
6
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
7
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
8
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
9
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
10
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
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