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subject:"Großbritannien"
subject:"Unternehmenswachstum"
~person:"Hutchinson, Karise"
~person:"Laukkanen, Tommi"
~subject:"Marketing management"
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Search: subject_exact:"Small and medium-sized enterprises"
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Großbritannien
Unternehmenswachstum
Marketing management
KMU
23
SME
23
Brand management
11
Markenführung
11
Marketingmanagement
11
Einzelhandel
10
Retail trade
10
United Kingdom
8
Firm performance
7
Unternehmenserfolg
7
Beziehungsmarketing
6
Relationship marketing
6
Globalisierung
5
Globalization
5
Brand orientation
4
Firm growth
4
SMEs
4
Brand image
3
Business growth
3
Consumer behaviour
3
International market entry
3
Internationaler Markteintritt
3
Konsumentenverhalten
3
Markenimage
3
Performance measurement
3
Performance-Messung
3
brand orientation
3
brand performance
3
Brand performance
2
Erfolgsfaktor
2
Finland
2
Finnland
2
Market orientation
2
Niche marketing strategy
2
Nischenstrategie
2
Strategic management
2
Strategisches Management
2
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Article
17
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16
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16
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1
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English
18
Author
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Hutchinson, Karise
Laukkanen, Tommi
Storey, David J.
25
Cowling, Marc
20
Earle, John S.
19
Hughes, Alan
19
Bennett, Robert J.
18
Brown, J. David
18
Smallbone, David
15
Wiklund, Johan
14
Davidsson, Per
13
Lu, Liping
13
Oakey, Raymond P.
13
Robson, Paul J. A.
13
Gilmore, Audrey
12
Keeble, David
12
Roper, Stephen
12
Blackburn, Robert A.
11
Ongena, Steven
11
Chittenden, Francis
10
Crick, Dave
10
Hart, Mark
10
Karlan, Dean
10
Mason, Colin M.
10
Audretsch, David B.
9
Cosh, Andrew D.
9
Degryse, Hans
9
Keasey, Kevin
9
Kraus, Sascha
9
Ram, Monder
9
Serrasqueiro, Zélia
9
Westhead, Paul
9
Achtenhagen, Leona
8
Altinay, Levent
8
Bryson, Alex
8
Carson, David
8
Freel, Mark
8
Hall, Graham C.
8
Helmers, Christian
8
Henrekson, Magnus
8
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Published in...
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of retail & distribution management
2
Journal of small business and enterprise development
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
Managerial cognition and strategic management : rethinking internationalization strategies
1
Marketing and retailing working paper series
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
18
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
6
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
7
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
8
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
9
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
10
Fashion retailing in the new economy : the case of SMEs
Donnell, Lisa
;
Hutchinson, Karise
;
Reid, Andrea
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 906-919
Persistent link: https://www.econbiz.de/10009672358
Saved in:
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