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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sports marketing"
~subject:"Sports"
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Guerilla-Marketing
Sports marketing
Sports
Sport event
59
Sportveranstaltung
59
Sportmarketing
31
Sport
30
Consumer behaviour
23
Konsumentenverhalten
23
Professional sports
19
Profisport
19
Sponsoring
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Sponsorship
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Big event
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Großveranstaltung
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Wahrnehmung
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Ambush marketing
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Ball game
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Liu, Dongfeng
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
72
Journal of sport management : the official journal of the North American Society of Sport Management
60
International journal of sport management and marketing : IJSMM
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Sport management review
47
Journal of sports economics
35
International journal of sport finance
26
Journal of business research : JBR
14
Sport, Business and Management : an international journal ; SBM
14
Tourism management : research, policies, practice
11
International journal of event and festival management
10
Applied economics
9
European journal of operational research : EJOR
9
Tourism management perspectives : TMP
9
Tourism economics : the business and finance of tourism and recreation
8
European journal of marketing : EJM
7
Faculty research series / Holy Cross, Economics and Accounting
7
Applied economics letters
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Hamburg contemporary economic discussions
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Asian economic policy review : AEPR
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of forecasting
4
Journal of promotion management : JPM
4
Journal of travel and tourism marketing
4
Journal of vacation marketing : an international journal
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Department of Economics working paper
3
Hamburg Contemporary Economic Discussions
3
Journal of destination marketing & management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of vacation marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Markenkommunikation und Beziehungsmarketing
3
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ECONIS (ZBW)
46
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
3
A "toxic culture" : the experiences of underrepresented ticket sales employees across professional sport
Sattler, Liz
;
Shreffler, Megan
;
Popp, Nels
;
Pierce, David
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10014331519
Saved in:
4
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
5
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
8
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
Saved in:
9
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
10
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
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