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subject:"Guerilla-Marketing"
~person:"Boronczyk, Felix"
~person:"Nadeau, John"
~subject:"Sponsoring"
~subject:"Sportpolitik"
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Guerilla-Marketing
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Boronczyk, Felix
Nadeau, John
Nufer, Gerd
14
Lacey, Russell
9
Scheinbaum, Angeline Close
8
Grohs, Reinhard
7
O'Reilly, Norm
7
Séguin, Benoit
6
Filo, Kevin
5
Inoue, Yuhei
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Jensen, Jonathan A.
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MacIntosh, Eric W.
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Maennig, Wolfgang
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Biscaia, Rui
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Breuer, Christoph
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De Bosscher, Veerle
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Desbordes, Michel
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Filis, George N.
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Hutter, Katharina
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Ko, Yong Jae
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International journal of sport finance
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
3
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
4
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
5
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
6
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
7
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
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