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subject:"Innovation management"
~person:"Gligor, David"
~person:"Prentice, Catherine"
~subject:"Customer integration"
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Search: subject_exact:"Customer orientation"
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Innovation management
Customer integration
Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
26
Konsumentenverhalten
26
Customer satisfaction
21
Dienstleistungsqualität
21
Kundenzufriedenheit
21
Service quality
21
Gambling
13
Glücksspiel
13
Customer engagement
12
Brand management
10
Kundenintegration
10
Markenführung
10
Brand image
9
Markenimage
9
Customer loyalty
6
Southeast Asia
6
Südostasien
6
Social Web
5
Social web
5
Customer retention
4
Kundenbindung
4
Airline
3
Artificial intelligence
3
Fluggesellschaft
3
Hotel industry
3
Hotellerie
3
Intelligence
3
Intelligenz
3
Internet marketing
3
Künstliche Intelligenz
3
Loyalty
3
Macau
3
Online-Marketing
3
customer loyalty
3
Arbeitsleistung
2
Australia
2
Australien
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Gligor, David
Prentice, Catherine
Hollebeek, Linda D.
25
Reichwald, Ralf
16
Piller, Frank T.
15
Brodie, Roderick J.
12
Conduit, Jodie
11
Bruhn, Manfred
9
Büttgen, Marion
9
Jaakkola, Elina
9
Kumar, V.
9
Hajli, Nick
7
Herstatt, Cornelius
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schaarschmidt, Mario
7
Busser, James A.
6
Edvardsson, Bo
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Steinhoff, Fee
6
Ahn, Jiseon
5
Carlson, Jamie
5
Enkel, Ellen
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Seifert, Sascha
5
Verhoef, Peter C.
5
Verleye, Katrien
5
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Journal of retailing and consumer services
5
Journal of marketing analytics : JMA
2
Journal of business research : JBR
1
Journal of marketing communications
1
Services marketing quarterly
1
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ECONIS (ZBW)
10
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1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
Investigating the impact of psychological customer engagement on customer engagement behaviors : the moderating role of customer commitment
Bozkurt, Sıddık
;
Gligor, David
;
Gligor, Nichole
- In:
Journal of marketing analytics : JMA
10
(
2022
)
4
,
pp. 408-424
Persistent link: https://www.econbiz.de/10013463840
Saved in:
4
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
5
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
Saved in:
6
FsQCA versus regression : The context of customer engagement
Gligor, David
;
Bozkurt, Siddik
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132258
Saved in:
7
The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine
;
Han, Xiao Yun
;
Hua, Lian-Lian
;
Hu, Lin
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
Saved in:
8
Achieving customer engagement with social media : a qualitative comparative analysis approach
Gligor, David
;
Bozkurt, Siddik
;
Russo, Ivan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012103211
Saved in:
9
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
10
Customer empowerment to co-create service designs and delivery : scale development and validation
Prentice, Catherine
;
Han, Xiao-Yun
;
Li, Yao-Qi
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10011452140
Saved in:
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