Consumer-based approach to customer engagement : the case of luxury brands
Year of publication: |
July 2018
|
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Authors: | Prentice, Catherine ; Loureiro, Sandra Maria Correia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 325-332
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Subject: | Luxury fashion brand | Social motives | Customer engagement | Subjective well-being | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Kundenintegration | Customer integration | Markenartikel | Brand |
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