Customer empowerment to co-create service designs and delivery : scale development and validation
Year of publication: |
January-March 2016
|
---|---|
Authors: | Prentice, Catherine ; Han, Xiao-Yun ; Li, Yao-Qi |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 1, p. 36-51
|
Subject: | Customer empowerment | customer psychological empowerment | scale development | service marketing | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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