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subject:"Innovationsmanagement"
~isPartOf:"Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Consumer behaviour
United States
Beziehungsmarketing
6
Relationship marketing
6
Deutschland
4
Germany
4
Dienstleistungsqualität
3
Service quality
3
Theorie
3
Theory
3
Konsumentenverhalten
2
Call centre
1
Callcenter
1
Chipkarte
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Criticism
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Customer integration
1
Dienstleistungssektor
1
Einkaufsstättenwahl
1
Gewinn
1
Information behaviour
1
Informationsverhalten
1
Innovation management
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Kritik
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Kundenbindungsprogramm
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Kundenintegration
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Lieferantenmanagement
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Loyalty program
1
Media industries
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Mediensektor
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Perception
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Profit
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Quality management
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Qualitätsmanagement
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Rabatt
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Rebate
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Service industry
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Smart card
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German
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Horbel, Chris
1
Kunz, Werner
1
Mangold, Marc
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Schmidt, Maxie
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Schöler, Andreas
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Stauss, Bernd
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
Customer Relationship Management : the ultimate guide to efficient use of CRM
10
Handbook of research on customer engagement
10
Handbook of research on customer equity in marketing
8
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
5
Consumer brand relationships : meaning, measuring, managing
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Does marketing need reform? : fresh perspectives on the future
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Customer-centric knowledge management : concepts and applications
3
Customer-centric marketing strategies : tools for building organizational performance
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenbeziehungen im Dienstleistungsbereich
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Software for people : fundamentals, trends and best practices
3
The Routledge handbook of service research insights and ideas
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Advancing knowledge and the knowledge economy
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
2
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ECONIS (ZBW)
3
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1
Kundenintegration in Innovationsprozesse im Kontext eines Medienunternehmens
Mangold, Marc
;
Kunz, Werner
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 31-52)
.
2004
Persistent link: https://www.econbiz.de/10002767805
Saved in:
2
Der Einfluss von Variety-Seeking Behavior auf eine modifizierte Service-Profit Chain
Woratschek, Herbert
;
Horbel, Chris
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 279-296)
.
2004
Persistent link: https://www.econbiz.de/10002767986
Saved in:
3
Negative Effekte von Loyalitätsprogrammen - eine frustationstheoretische Fundierung
Stauss, Bernd
;
Schmidt, Maxie
;
Schöler, Andreas
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 297-331)
.
2004
Persistent link: https://www.econbiz.de/10002768009
Saved in:
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