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subject:"Innovationsmanagement"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer integration"
~subject:"Firm performance"
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Innovationsmanagement
Customer integration
Firm performance
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
20
Kundenzufriedenheit
20
Brand management
19
Markenführung
19
Dienstleistungsqualität
14
Service quality
14
Kundenintegration
10
Social Web
8
Social web
8
Brand image
7
Emotion
7
Markenimage
7
service
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
satisfaction
5
Brand
4
Brand loyalty
4
Confidence
4
Corporate reputation
4
Customer retention
4
Customer value
4
Firmenimage
4
Kundenwert
4
Markenartikel
4
Markentreue
4
Vertrauen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer service
3
Dienstleistungssektor
3
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11
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11
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11
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English
11
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Kim, Kyung Hoon
2
Kim, Sang Jin
2
Alabastro, Artem
1
Aoki, Kei
1
Borders, Aberdeen Leila
1
Brodie, Roderick J.
1
Chang, Ya-Yuan
1
Collins, Nathalie
1
Fujita, Momoko
1
Gulzar, Rafia
1
Harrigan, Paul
1
Jiang, Qi
1
Juric, Biljana
1
Ko, Eunju
1
Lester, Deborah H.
1
Murphy, Jamie
1
Obeng, Efua
1
Panigyrakis, George
1
Parrey, Shakir Hussain
1
Rather, Raouf Ahmad
1
Riley, Jen
1
Singhal, Anubhuti
1
Soutar, Geoffrey N.
1
Surachartkumtonkun, Jiraporn
1
Thaichon, Park
1
Ul Rehman, Shakeel
1
Wang, Huangzhang
1
Woo, Heeseok
1
Wu, Hung-Che
1
Wu, Tsung-Pao
1
Zarkada, Anna
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
121
Industrial marketing management : the international journal for industrial and high-tech firms
81
Journal of retailing and consumer services
61
The journal of business & industrial marketing
40
The journal of services marketing
32
International journal of hospitality management
29
Journal of strategic marketing
29
Journal of service management
28
SpringerLink / Bücher
28
Journal of the Academy of Marketing Science
24
The service industries journal
24
Journal of service research : JSR
17
Journal of marketing management : MM
16
Service business
16
The journal of product & brand management
16
Marketing intelligence & planning
15
Customer engagement : contemporary issues and challenges
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of open innovation : technology, market, and complexity
14
Cogent business & management
13
Journal of marketing
13
Journal of service research
13
Handbook of research on customer engagement
12
International journal of innovation management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Tourism management : research, policies, practice
12
International journal of electronic customer relationship management : IJECRM
11
Services marketing quarterly
11
Gabler Edition Wissenschaft
10
International journal of contemporary hospitality management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Technological forecasting & social change : an international journal
10
Business horizons
9
Economic research
9
European journal of marketing
9
International journal of production economics
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
11
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1
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
2
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
5
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
6
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Saved in:
7
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
8
Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.
;
Juric, Biljana
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
Saved in:
9
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
10
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
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