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subject:"Innovationsmanagement"
~person:"Alam, Ian"
~person:"Anokhin, Sergey Alexander"
~person:"Boier, Rodica"
~person:"Verona, Gianmario"
~person:"Wuhrmann, Juan Carlos"
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Search: subject_exact:"Customer orientation"
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Innovationsmanagement
Beziehungsmarketing
17
Relationship marketing
17
Innovation management
15
Innovation
10
Customer integration
8
Kundenintegration
8
New product development
7
Produktentwicklung
7
Lieferantenmanagement
4
Social Web
4
Social web
4
Supplier relationship management
4
Business services
3
Unternehmensdienstleistung
3
Customer participation
2
Deutschland
2
Dienstleistung
2
Germany
2
Henkel AG & Co. KGaA
2
Innovationsprozess
2
Kundenmanagement
2
New service development
2
Open innovation
2
Services
2
Stakeholder
2
Unternehmen
2
new product development
2
open innovation
2
relationship marketing
2
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business network
1
Business-to-business marketing
1
Co-creation
1
Competitive intensity
1
Consumer goods industry
1
Corporate culture
1
Customer needs
1
Customer satisfaction
1
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Online availability
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Undetermined
5
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
4
Book section
4
Konferenzschrift
2
Case study
1
Fallstudie
1
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Language
All
English
12
German
3
Author
All
Alam, Ian
Anokhin, Sergey Alexander
Boier, Rodica
Verona, Gianmario
Wuhrmann, Juan Carlos
Reichwald, Ralf
13
Piller, Frank T.
9
Herstatt, Cornelius
7
Steinhoff, Fee
6
Morgan, Todd
5
Seifert, Sascha
5
Enkel, Ellen
4
Ihl, Christoph
4
Schaarschmidt, Mario
4
Anning-Dorson, Thomas
3
Bartl, Michael
3
Brockhoff, Klaus
3
Chiu, Wen-Hong
3
Edvardsson, Bo
3
Fichter, Klaus
3
Fidel, Pilar
3
Fredberg, Tobias
3
Gassmann, Oliver
3
Gil-Gomez, Hermenegildo
3
Guerola-Navarro, Vicente
3
Hippel, Eric von
3
Ichikohji, Takeyasu
3
Kim, Daekwan
3
Mejía-Trejo, Juan
3
Müller-Kirschbaum, Thomas
3
Oltra-Badenes, Raul
3
Prandelli, Emanuela
3
Sanchez-Gutierrez, Jose
3
Schaller, Christian
3
Schlesinger, Walesska
3
Schreier, Martin
3
Souren, Rainer
3
Zhang, Haisu
3
Abrell, Thomas
2
Allen, Cyrus
2
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Institution
All
Edward Elgar Publishing
1
Published in...
All
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
21st century management ; 2
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Edward Elgar E-Book Archive
1
Führung, Innovation und Wandel : wie Sie Potenziale entdecken und erfolgreich umsetzen
1
Industry and innovation
1
International entrepreneurship and management journal
1
Involving customers in new service development
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
2
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
3
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
4
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
5
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
Saved in:
6
Marketing and innovation - a realtionship approach
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
Saved in:
7
Relationship marketing in the innovation processes
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
18
(
2013
),
pp. 288-293
Persistent link: https://www.econbiz.de/10010358592
Saved in:
8
An exploratory research on relationships with stakeholders in innovation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
18
(
2013
),
pp. 282-287
Persistent link: https://www.econbiz.de/10010358593
Saved in:
9
Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
Saved in:
10
Der Kunde als Innovationsmotor bei Henkel
Müller-Kirschbaum, Thomas
;
Wuhrmann, Juan Carlos
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
2
,
pp. 24-28
Persistent link: https://www.econbiz.de/10003824434
Saved in:
1
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