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subject:"Innovationsmanagement"
~person:"Hansen, Ursula"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Consumer behaviour
United States
Beziehungsmarketing
7
Relationship marketing
7
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Hansen, Ursula
Fournier, Susan
6
Reichwald, Ralf
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4
Kumar, V.
4
Piller, Frank T.
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4
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Service quality and management
1
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ECONIS (ZBW)
4
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Beziehungslos im Dschungel des Beziehungsmarketing oder: Grenzen des Beziehungsmarketing aus Verbraucherperspektive
Hansen, Ursula
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 293-315)
.
2011
Persistent link: https://www.econbiz.de/10008857598
Saved in:
2
Reaktanz als Stolperstein des Beziehungsmarketing
Wendlandt, Mark
;
Hansen, Ursula
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 133-153)
.
2005
Persistent link: https://www.econbiz.de/10003251273
Saved in:
3
Lost in relationship-marketing space: the limitations of relationship marketing from the perspective of the consumer
Hansen, Ursula
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 415-435)
.
2000
Persistent link: https://www.econbiz.de/10001457561
Saved in:
4
National customer satisfaction indices : a critical investigation from an application perspective
Hansen, Ursula
;
Hennig-Thurau, Thorsten
- In:
Service quality and management
,
(pp. 25-53)
.
1999
Persistent link: https://www.econbiz.de/10001407676
Saved in:
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