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subject:"Innovationsmanagement"
~subject:"E-commerce"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Search: subject_exact:"Customer orientation"
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Innovationsmanagement
E-commerce
Online-Handel
Beziehungsmarketing
4,569
Relationship marketing
4,568
Deutschland
899
Germany
899
Theorie
726
Theory
726
Consumer behaviour
602
Konsumentenverhalten
602
Marketingmanagement
342
Marketing management
339
Lieferantenmanagement
338
Supplier relationship management
338
Kundenzufriedenheit
332
Customer satisfaction
331
Electronic Commerce
303
Dienstleistungsqualität
250
Service quality
250
Social Web
241
Social web
241
USA
205
United States
204
Kundenwert
192
Customer value
189
Kundenintegration
186
Brand management
185
Customer integration
185
Markenführung
185
Marketing
163
Online-Marketing
146
Internet marketing
144
Innovation management
138
Kundenservice
134
Customer service
133
Erfolgsfaktor
133
Success factor
131
Strategisches Management
122
Online retailing
119
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49
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39
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Article
382
Book / Working Paper
130
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Aufsatz im Buch
Collection of articles of several authors
Working Paper
Article in journal
1,751
Aufsatz in Zeitschrift
1,751
Book section
381
Hochschulschrift
140
Thesis
119
Graue Literatur
103
Non-commercial literature
103
Sammelwerk
75
Aufsatzsammlung
67
Arbeitspapier
56
Case study
54
Fallstudie
54
Conference paper
22
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22
Konferenzschrift
13
Bibliografie enthalten
12
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12
Guidebook
11
Handbook
11
Handbuch
11
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11
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9
Lehrbuch
8
Textbook
7
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5
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4
Glossary included
4
Bibliografie
3
CD-ROM, DVD
3
Interview
3
Mikroform
3
Systematic review
3
Übersichtsarbeit
3
Collection of articles written by one author
2
Festschrift
2
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2
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English
283
German
234
French
1
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1
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Piller, Frank T.
10
Reichwald, Ralf
10
Leimstoll, Uwe
6
Ratten, Vanessa
6
Alioski, Adrian
4
Baier, Daniel
4
Bruhn, Manfred
4
Herstatt, Cornelius
4
Quach, Sara
4
Schaller, Christian
4
Stormer, Henrik
4
Bauer, Hans H.
3
Fassott, Georg
3
Khosrowpour, Mehdi
3
Link, Jörg
3
McMahon, Fiona
3
Meyer, Anton
3
Möhlenbruch, Dirk
3
Netessine, Serguei
3
Quade, Michael
3
Riehm, Ulrich
3
Seifert, Sascha
3
Silberer, Günter
3
Singh, Jasjit
3
Steinhoff, Fee
3
Teng, Nina
3
Thaichon, Park
3
Wirtz, Bernd W.
3
Zaugg, Alexandra Daniela
3
Österle, Hubert
3
Ansorge, Peter
2
Baumgarten, Helmut
2
Bejou, David
2
Bliemel, Friedhelm
2
Brenner, Walter
2
Browne, Glenn J.
2
Brusch, Michael
2
Chen, Qimei
2
Dharmesti, Maria
2
Dölling, Steffen
2
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Bundesvereinigung Logistik
2
Springer Fachmedien Wiesbaden
2
Arthur D. Little International Inc. <Wiesbaden>
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Kompetenzschwerpunkt E-Business
1
National Bureau of Economic Research
1
Saarbrücker Arbeitstagung <20, 1999, Saarbrücken>
1
Seminar für Führungskräfte <2000, Berlin>
1
The Wharton Financial Institutions Center
1
Universität St. Gallen / Institut für Marketing
1
ayway media GmbH
1
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Published in...
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Electronic Services
11
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
Arbeitsbericht ... des Competence Center E-Business Basel
7
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
6
How to succeed in the digital age : strategies from 17 top managers
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Customer relationship management in electronic markets
5
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
5
Electronic retailing
4
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Relationship Management : the ultimate guide to efficient use of CRM
3
Developing digital marketing : relationship perspectives
3
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
3
E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
3
E-commerce trends for organizational advancement : new applications and methods
3
E-retailing challenges and opportunities in the global marketplace
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
3
Faculty & research / Insead : working paper series
3
Management of technology and innovation in Japan : with 28 tables
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
3
Premier reference source
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
3
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
3
Advances in electronic marketing
2
Advancing knowledge and the knowledge economy
2
Arbeitspapiere zum Tätigkeitsfeld Risikomanagement und Versicherung
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
2
Business Engineering
2
Business ethics and the electronic economy
2
Business ethics and the electronic economy : with 4 tables
2
Business networking : shaping enterprise relationships on the Internet
2
Business transformation and sustainability through cloud system implementation
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Contemporary issues in digital marketing
2
Contemporary research in e-branding
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
2
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
2
Die Potentiale der Internet-Ökonomie : neue Regeln bestimmen die digitale Wirtschaft
2
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Source
All
ECONIS (ZBW)
512
Showing
41
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512
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41
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
42
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
43
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
44
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2016/25/STR/TOM
Persistent link: https://www.econbiz.de/10011702943
Saved in:
45
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2017/27/STR/TOM
Persistent link: https://www.econbiz.de/10011712208
Saved in:
46
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
47
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
48
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
49
Channel collaboration in e-commerce : a study on channel relationship from the perspective of vendors selling on online platforms, the e-retailers
Yadav, Rajan
;
Bhatnagar, Swati
- In:
Transforming organizations through flexible systems …
,
(pp. 223-241)
.
2020
Persistent link: https://www.econbiz.de/10012127721
Saved in:
50
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
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