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subject:"Internal branding"
~subject:"Corporate culture"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
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Internal branding
Corporate culture
Corporate social responsibility
Firmenimage
Brand architecture
507
Markenarchitektur
507
Brand management
377
Markenführung
377
Corporate reputation
216
Markenimage
102
Brand image
101
Unternehmenskultur
96
Brand
92
Markenartikel
91
Consumer behaviour
81
Konsumentenverhalten
81
Corporate Social Responsibility
61
Marketing management
61
Marketingmanagement
61
Öffentlichkeitsarbeit
54
Public relations
53
Markenpolitik
42
Corporate branding
41
Stakeholder
29
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Marketing
23
Corporate brand
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
Markentransfer
18
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Undetermined
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21
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Article
211
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37
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184
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184
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25
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25
Case study
13
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13
Collection of articles of several authors
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Sammelwerk
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5
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5
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1
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1
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1
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1
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Language
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English
239
German
9
Author
All
Balmer, John M. T.
25
Melewar, T. C.
12
Balmer, John M.T.
6
Bang, Nguyen
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Abratt, Russell
4
Chen, Weifeng
4
Hatch, Mary Jo
4
Iglesias, Oriol
4
Ind, Nicholas
4
Rindell, Anne
4
Schultz, Majken
4
Sharifah Faridah Syed Alwi
4
Urde, Mats
4
Anisimova, Tatiana
3
Baumgarth, Carsten
3
Foroudi, Pantea
3
Keller, Kevin Lane
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Podnar, Klement
3
Singh, Jaywant
3
Vallaster, Christine
3
Wiedmann, Klaus-Peter
3
Aaker, David A.
2
Aspara, Jaakko
2
Biraghi, Silvia
2
Bravo, Rafael
2
Brexendorf, Tim Oliver
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Deitmar, Hanna Lena
2
Dennis, Charles
2
Epie, Chantal
2
Gambetti, Rossella C.
2
Ghosh, Lopamudra
2
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Universität Hannover / Institut für Marketing & Management
1
Published in...
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The journal of brand management : an international journal
29
European journal of marketing : EJM
20
Journal of business research : JBR
17
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
8
International studies of management and organization
7
Corporate reputation review : an international journal
4
Marketing intelligence & planning
4
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Reputation Management
3
Scandinavian journal of management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Manual of international marketing
2
The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
The marketing review
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business horizons
1
Business research quarterly : BRQ
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
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ECONIS (ZBW)
248
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81
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
82
Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario
;
Gerwe, Oksana
;
Becerra, Manuel
- In:
Journal of business research : JBR
79
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
Saved in:
83
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
84
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
85
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
86
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
87
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
88
How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono
;
Tjahjono, Godo
- In:
Humanomics
33
(
2017
)
4
,
pp. 484-498
Persistent link: https://www.econbiz.de/10011783853
Saved in:
89
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
90
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
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