//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"International marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing theory and applications"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Marketing theory
Marketing management
250
Marketingmanagement
250
Business-to-business marketing
84
B-to-B-Marketing
83
Lieferantenmanagement
65
Supplier relationship management
65
Marketing
54
Beziehungsmarketing
46
Relationship marketing
46
Firm performance
43
Innovation
43
Unternehmenserfolg
42
Strategic management
26
Strategisches Management
26
Market orientation
23
Consumer behaviour
21
Innovation management
21
Innovationsmanagement
21
Konsumentenverhalten
21
Resource-based view
21
Ressourcenorientierter Ansatz
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
Marketingtheorie
17
Brand management
15
Markenführung
15
Customer value
14
KMU
14
Kundenwert
14
SME
14
Selling
14
Verkauf
14
Competitive advantage
13
Social Web
13
Social web
13
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
20
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Konferenzschrift
7
Language
All
English
27
Author
All
Di Benedetto, C. Anthony
2
Lindgreen, Adam
2
Agnihotri, Raj
1
Allen, Chris T.
1
Blair, Edward
1
Blankson, Charles
1
Bıçakcıoğlu-Peynirci, Nilay
1
Chen, Yen-chun
1
Childers, Terry L.
1
Dibb, Sally
1
Evans, Kenneth R.
1
Faroque, Anisur Rahman
1
Gabrielsson, Peter
1
Geersbro, Jens
1
Gnizy, Itzhak
1
Green, Kenneth W.
1
Guzman, Francisco
1
Hagberg, Johan
1
Hossain, Md Afnan
1
Hu, Xiaoting
1
Hultman, Magnus
1
Inman, R. Anthony
1
Jaworski, Bernard J.
1
Juppo, Anne
1
Kaleka, Anna
1
Kamakura, Wagner A.
1
Kjellberg, Hans
1
Li, Ci-Rong
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lie, Po-Chien
1
Liesch, Peter Wayne
1
Lin, Chen-Ju
1
Lyu, Rebecca Wenjing
1
Madden, Thomas Justin
1
Malek, Stacey L.
1
Matikainen, Esa
1
Matikainen, Minna
1
Morgan, Neil A.
1
Muhammad Sabbir Rahman
1
more ...
less ...
Institution
All
American Marketing Association
7
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing theory and applications
Journal of business research : JBR
30
International marketing review
27
Journal of international marketing
19
SpringerLink / Bücher
16
International business review : the official journal of the European International Business Academy
14
Journal of marketing management : MM
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of strategic marketing
12
Lehrbuch
12
European journal of marketing : EJM
11
Legends in marketing
11
Europäische Hochschulschriften / 5
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
9
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Marketing theory
7
Gabler Edition Wissenschaft
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing
6
Marketing intelligence & planning
6
Proceedings series / American Marketing Association
6
Springer eBook Collection
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The impact of theory on representations of the consumer and the marketing organisation
6
International marketing ; Vol. 1
5
Journal of marketing communications
5
McGraw-Hill/Irwin series in marketing
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Journal of business-to-business marketing
4
Journal of international trade & commerce
4
Marketing : ZFP ; journal of research and management
4
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
2
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
3
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
4
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
5
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
6
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
7
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
8
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
9
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
10
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->