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subject:"International marketing"
~person:"Bacher, Matthias Richard"
~person:"Borkar, Shilpa"
~person:"Ringeisen, Petra"
~subject:"Brand management"
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International marketing
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Bacher, Matthias Richard
Borkar, Shilpa
Ringeisen, Petra
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International journal of business and globalisation : IJBG
1
The European Monetary Union : blessing or disaster? ; a series of research papers as a contribution of the University zu Köln to the 5th CEMS Graduate Conference, October 22 - 25, 1997 - Cologne
1
Winning strategies for the Indian market
1
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ECONIS (ZBW)
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
2
The emergence of the Indian consumer
Borkar, Shilpa
;
Chen, James
;
Grablick, Adam
;
Hickey, Kim
; …
- In:
Winning strategies for the Indian market
,
(pp. 1-29)
.
2010
Persistent link: https://www.econbiz.de/10008758028
Saved in:
3
Euro pricing by consumer goods manufacturers
Bacher, Matthias Richard
- In:
The European Monetary Union : blessing or disaster? ; a …
,
(pp. 161-183)
.
1997
Persistent link: https://www.econbiz.de/10001299912
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