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subject:"International marketing"
~person:"Shoham, Aviv"
~subject:"SME"
~type_genre:"Article in journal"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
Marketing management
5
Marketingmanagement
5
Internationales Marketing
4
B-to-B-Marketing
2
Business-to-business marketing
2
International market entry
2
Internationaler Markteintritt
2
Marketing
2
business marketing
2
industrial marketing
2
Absorption
1
Agile international marketing capability
1
Ambidextrous innovation capability
1
Capability approach
1
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1
Competitive advantage
1
Digital international marketing capability
1
Distribution channel
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
EU countries
1
EU-Binnenmarkt
1
EU-Staaten
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Firm performance
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High technology
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Hochtechnologie
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Innovation
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Innovation management
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Innovationsmanagement
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International dynamic marketing capabilities
1
International marketing capabilities
1
International marketing function
1
International marketing influence
1
International marketing resilience capability
1
International performance
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Lieferantenmanagement
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Literature review
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Article in journal
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Shoham, Aviv
Laukkanen, Tommi
10
Gilmore, Audrey
9
Reijonen, Helen
9
O'Dwyer, Michele
7
Hirvonen, Saku
6
Mohammad Falahat
6
Thurasamy Ramayah
6
Boso, Nathaniel
5
Didonet, Simone Regina
5
Gnizy, Itzhak
5
Tuominen, Sasu
5
Carson, David
4
Crick, Dave
4
Javalgi, Rajshekhar G.
4
Jones, Rosalind
4
Oh, Han-Mo
4
Spillan, John E.
4
Vrontis, Demetris
4
Agyapong, Ahmed
3
Altinay, Levent
3
Cadogan, John W.
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Hammervoll, Trond
3
Helm, Roland
3
Jaiyeoba, Olumide Olasimbo
3
Joensuu-Salo, Sanna
3
Kocak, Akin
3
Komppula, Raija
3
Kowalik, Izabela
3
Kraus, Sascha
3
Laroche, Michel
3
Lee, Yan Yin
3
Martin, Silvia L.
3
Monferrer, Diego
3
Morrish, Sussie C.
3
Ndubisi, Nelson Oly
3
Ngo, Quang-Huy
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International marketing review
2
Journal of business-to-business marketing
1
Journal of international marketing
1
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ECONIS (ZBW)
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
3
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
4
International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv
;
Makovec Brencic, Maja
;
Virant, Vesna
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
Saved in:
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