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subject:"International marketing"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
Theorie
Marketing management
132
Marketingmanagement
132
Marketing
33
Deutschland
28
Germany
28
Marketing theory
22
Marketingtheorie
22
Market research
17
Marktforschung
17
Consumer behaviour
16
Konsumentenverhalten
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Theory
16
Welt
13
World
13
USA
12
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12
Management
11
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10
Relationship marketing
10
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8
Russland
8
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Auslandsinvestition
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Conference proceedings
Article in journal
1,241
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1,241
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554
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520
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402
Book section
402
Bibliografie enthalten
385
Bibliography included
385
Graue Literatur
306
Non-commercial literature
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Lehrbuch
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255
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145
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131
Sammelwerk
131
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Case study
75
Fallstudie
75
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35
Handbuch
35
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33
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30
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Ratgeber
14
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12
Guidebook
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Sammlung
12
Systematic review
12
Übersichtsarbeit
12
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9
Festschrift
9
Fallstudiensammlung
7
CD-ROM, DVD
6
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5
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3
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English
13
German
8
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Meffert, Heribert
2
Backhaus, Klaus
1
Brady, Michael K.
1
Brown, James
1
Cron, William L.
1
Doblaski, Lutz
1
Feilmeier, Manfred
1
Fließ, Sabine
1
Froböse, Michael
1
Grewal, Dhruv
1
Gázquez-Abad, Juan Carlos
1
Hansen, Ursula
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hörschgen, Hans
1
Jacob, Frank
1
Jørgensen, Steffen
1
Kleinaltenkamp, Michael
1
Krishnan, Ram
1
Kunz, Reinhard
1
LeClair, Debbie Thorne
1
Martínez-López, Francisco J.
1
Moore, Marian C.
1
Pechmann, Connie
1
Perreault, William D.
1
Schauer, Reinbert
1
Sheth, Jagdish N.
1
Söllner, Albrecht
1
Viswanathan, Madhu
1
Wagner, Helmut
1
Workman, John P.
1
Zaccour, Georges
1
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American Marketing Association
9
Deutsche Gesellschaft für Versicherungsmathematik
1
Freie Universität Berlin / Institut für Marketing
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing-Symposium <1995, Haigerloch>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Freiburg <Schweiz>
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Proceedings series / American Marketing Association
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Journal of retailing and consumer services
1
Lecture notes in economics and mathematical systems : LNEMS
1
Schriftenreihe angewandte Versicherungsmathematik
1
VDI-Berichte
1
Source
All
ECONIS (ZBW)
21
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1
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
3
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
4
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
5
CRM - the focus on the customer : wie kann ich ein CRM-Projekt erfolgreich initialisieren und realisieren? ; Tagungsdokumentation, Zürich, 28. Juni 2001
2001
Persistent link: https://www.econbiz.de/10001607605
Saved in:
6
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
7
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten
(
ed.
);
Hansen, Ursula
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001431406
Saved in:
8
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
9
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
10
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
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