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subject:"Internationale Betriebswirtschaftslehre"
~person:"Manrai, Ajay K."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
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Search: subject_exact:"Internationaler Vertrieb"
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Internationale Betriebswirtschaftslehre
Internationales Marketing
International marketing
31
Welt
11
World
11
Consumer behaviour
8
Globalisierung
8
Globalization
8
Konsumentenverhalten
8
Cultural identity
5
Kulturelle Identität
5
Marketing theory
5
Marketingtheorie
5
Marketing management
4
Marketingmanagement
4
Cross-cultural management
3
Interkulturelles Management
3
Advertising
2
Africa
2
Afrika
2
Comparison
2
Emerging economies
2
Market research
2
Marktforschung
2
Naresh K. Malhotra
2
National culture
2
Nationalkultur
2
Schwellenländer
2
Vergleich
2
Werbung
2
cross-cultural marketing
2
African economies
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Company characteristics
1
Country characteristics
1
Cross-cultural relations
1
Culture
1
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Undetermined
16
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Article
21
Book / Working Paper
10
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20
Aufsatz in Zeitschrift
20
Collection of articles of several authors
5
Sammelwerk
5
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3
Sammlung
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Reprint
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Arbeitspapier
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English
31
Author
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Manrai, Ajay K.
Sheth, Jagdish N.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
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Journal of global marketing
11
Legends in marketing
6
Journal of international consumer marketing
2
Journal of macromarketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Best practices in international marketing
1
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Global business perspectives series
1
Handbook on cross-cultural marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of business and economics
1
Journal of international marketing
1
Journal of marketing
1
Review of marketing research
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ECONIS (ZBW)
31
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21
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
22
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
23
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
24
Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
Saved in:
25
Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270647
Saved in:
26
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
27
International and cross-cultural marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
28
International marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969730
Saved in:
29
The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Best practices in international marketing
,
(pp. 3-15)
.
2002
Persistent link: https://www.econbiz.de/10001680872
Saved in:
30
Global marketing perspectives
Sheth, Jagdish N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000765635
Saved in:
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