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subject:"Internationaler Wettbewerb"
~isPartOf:"Journal of marketing"
~subject:"Market entry"
~subject:"Market share"
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Internationaler Wettbewerb
Market entry
Market share
Marktanteil
7
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customer satisfaction
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Rego, Lopo L.
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Journal of marketing
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
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24
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16
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ERIM report series research in management
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International economics & finance journal : (IEFJ)
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International journal of economics and financial issues : IJEFI
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of marketing research : JMR
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Journal of regional science
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Marketing letters : a journal of research in marketing
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Review of world economics
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Technological forecasting & social change : an international journal
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The journal of economics
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ECONIS (ZBW)
7
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1
Examining why and when market share drives firm profit
Bhattacharya, Abhi
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 73-94
Persistent link: https://www.econbiz.de/10013258876
Saved in:
2
When does market share matter? : new empirical generalizations from a meta-analysis of the market share-performance relationship
Edeling, Alexander
;
Himme, Alexander
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011850398
Saved in:
3
Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
4
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
5
An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors
Uslay, Can
;
Altintig, Z. Ayca
;
Winsor, Robert D.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10003995113
Saved in:
6
Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping
;
Yang, Rong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
Saved in:
7
The net present value of market share
Cook jr., Victor J.
- In:
Journal of marketing
49
(
1985
)
3
,
pp. 49-63
Persistent link: https://www.econbiz.de/10002020564
Saved in:
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