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subject:"Internet"
~person:"Pitt, Leyland F."
~person:"Schenk, Michael"
~person:"Wilbur, Kenneth C."
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Media usage"
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Internet
Online-Marketing
Media usage
10
Mediennutzung
10
Internet marketing
6
Advertising effects
4
Fernsehwerbung
4
Television advertising
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
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advertising
3
Advertising
2
Communication media
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Deutschland
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Television
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television
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2011
1
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Brand
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Digitale Dienste
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Pitt, Leyland F.
Schenk, Michael
Wilbur, Kenneth C.
Braun, Michael
3
Eimeren, Birgit van
3
Frees, Beate
3
Hauser, John R.
3
Liberali, Guilherme
3
Urban, Glen L.
3
Albrecht, Carmen-Maria
2
Bauer, Hans H.
2
Ewing, Michael
2
Fittkau, Susanne
2
Fogel, Joshua
2
Gerhards, Maria
2
Haber, Tobias E.
2
Hudders, Liselot
2
Kerner, Martin
2
King, Karen Whitehill
2
Laband, Tom
2
Liaukonyte, Jura
2
Liebowitz, Stanley Jason
2
Mevenkamp, Andreas
2
Mishra, Ashok K.
2
Neuner, Michael
2
Pelsmacker, Patrick de
2
Rao, H. Raghav
2
Schleuning, Christian
2
Shin, Dong-Hee
2
Silberer, Günter
2
Wetzig, Ralf
2
Wild, Alexander
2
Zentner, Alejandro
2
Aalberts, Robert J.
1
Abbas, J. M.
1
Abbasi, Amir Zaib
1
Abdelzaher, Tarek
1
Abrams, Zoë
1
Acer, Adam S.
1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of media economics ; Volume 1A
1
Journal of consumer behaviour : an international research review
1
Marketing science
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
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ECONIS (ZBW)
8
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date (oldest first)
1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
2
Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
-
2016
Persistent link: https://www.econbiz.de/10011419949
Saved in:
3
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
4
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
5
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
6
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
7
Soziale Milieus in der Bundesrepublik Deutschland und E-Commerce-Nutzung
Döbler, Thomas
;
Schenk, Michael
;
Schmitt-Walter, Nikolaus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 152-167)
.
2002
Persistent link: https://www.econbiz.de/10001682808
Saved in:
8
Die Rezeption der Online-Medien-Angebote erste Trends
Stark, Birgit
;
Schenk, Michael
- In:
Medienunternehmen im digitalen Zeitalter : neue …
,
(pp. 91-108)
.
1999
Persistent link: https://www.econbiz.de/10014550191
Saved in:
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