//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet marketing"
~accessRights:"restricted"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multichannel strategy"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Online retailing
Multichannel strategy
147
Multikanalvertrieb
144
Beziehungsmarketing
93
Einzelhandel
93
Relationship marketing
93
Retail trade
92
Online-Handel
77
Consumer behaviour
60
Konsumentenverhalten
60
Distribution channel
57
Vertriebsweg
57
Omnichannel
27
Omnichannel retailing
27
Customer analysis
19
Dienstleistungsqualität
19
Kundenanalyse
19
Service quality
19
E-commerce
18
Electronic Commerce
18
Lieferkette
16
Supply chain
16
Customer satisfaction
15
Kundenzufriedenheit
15
Customer experience
13
USA
12
United States
12
Marketing management
11
Marketingmanagement
11
Online-Marketing
10
Luxury goods
9
Luxusgüter
9
omnichannel retailing
9
Brand management
8
Channel integration
8
Markenführung
8
channel integration
8
omnichannel
8
retail operations
8
more ...
less ...
Online availability
All
Undetermined
Free
9
Type of publication
All
Article
82
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Konferenzbeitrag
Sammelwerk
Aufsatz in Zeitschrift
72
Book section
10
Aufsatzsammlung
2
Collection of articles of several authors
2
Hochschulschrift
2
Lehrbuch
2
Textbook
2
Conference paper
1
Thesis
1
more ...
less ...
Language
All
English
81
German
3
Author
All
Gallino, Santiago
3
Gao, Fei
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Alexander, Bethan
2
Barari, Mojtaba
2
Bell, David R.
2
Blazquez Cano, Marta
2
Carlson, Jamie
2
He, Yi
2
Karjaluoto, Heikki
2
Ketzenberg, Michael
2
Moreno, Antonio
2
Moudrý, Dann Vit
2
Quach, Sara
2
Rahman, Syed Mahmudur
2
Schumann, Jan Hendrik
2
Su, Xuanming
2
Thaichon, Park
2
Tyrväinen, Olli
2
Xu, Qingyun
2
Çengel, Özgür
2
Agrawal, Vishal V.
1
Akter, Shahriar
1
Alamäki, Ari
1
Ameen, Nisreem
1
Amorim, Pedro
1
Anderl, Eva
1
Arnim, Philipp von
1
Arora, Vibha
1
Basu, Preetam
1
Becker, Larissa
1
Bernon, Michael
1
Bertrandie, Laura
1
Bogetić, Zoran
1
Both, Alina
1
Briel, Frederik von
1
Caro, Felipe
1
Casalegno, Cecilia
1
Chan, Tommy K. H.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Dgroup
1
Published in...
All
Journal of retailing and consumer services
13
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of retail and distribution management
5
Journal of business research : JBR
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Journal of retailing
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
International journal of production economics
2
Journal of operations management
2
MIS quarterly
2
A Research Agenda for Service Marketing
1
Advances in business and management forecasting
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-retailing challenges and opportunities in the global marketplace
1
Economic annals
1
European journal of international management : EJIM
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Global marketing strategies for the promotion of luxury goods
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of customer behaviour
1
Journal of marketing research
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Manufacturing & service operations management : M & SOM
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
Showing
1
-
10
of
84
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
2
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
3
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
6
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
7
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
8
Omnichannel retailing : exploring future research avenues in retail marketing and distribution management
Sharma, Neha
;
Dutta, Nirankush
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 894-919
Persistent link: https://www.econbiz.de/10014315177
Saved in:
9
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
10
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->