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subject:"Internet marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Purchase decision"
~subject:"Social web"
~subject:"United States"
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Internet marketing
Purchase decision
Social web
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Consumer motivation
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Kaufmotiv
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Professional sports
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USA
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Football
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Fußball
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Sponsoring
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Sports marketing
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Price elasticity
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Psychology & marketing
8
Journal of retailing and consumer services
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
The journal of consumer marketing
4
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Business Analytics
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International journal of sport management and marketing : IJSMM
2
International journal of wine business research : IJWBR
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of marketing theory and practice
2
Quick Guide
2
The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
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Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
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Bridging the gap between advertising academia and practice
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CUDARE working papers
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Consumer information systems and relationship management : design, implementation, and use
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Eastern European economics : EEE
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Electronic commerce research
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European journal of marketing : EJM
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Global marketing strategies for the promotion of luxury goods
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Immobilienwirtschaftliche Schriftenreihe von CRES und DIA
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
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International journal of management practice : IJMP
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International marketing in the fast changing world
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International marketing review
1
Journal of Islamic marketing : JIMA
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
2
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
3
An analysis of the motivators of Seattle Sounders FC season ticket holders : a case study
Uhlman, Blaine T.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009710124
Saved in:
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