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subject:"KMU"
~accessRights:"restricted"
~person:"Eggert, Andreas"
~person:"Sorensen, Anne"
~subject:"Beziehungsmarketing"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
10
Value creation
10
Customer value
7
Kundenwert
7
Relationship marketing
6
Customer integration
4
Kundenintegration
4
Brand management
3
Lieferantenmanagement
3
Markenführung
3
Social Web
3
Social web
3
Supplier relationship management
3
B-to-B-Marketing
2
Business-to-business marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Resources
2
Service-Dominant Logic
2
Service-dominant logic
2
Social media
2
Value
2
Value co-creation
2
Value in use
2
Value proposition
2
Brand communities
1
Brand image
1
Co-creative encounters
1
Customer engagement
1
Inter-organizational relationships
1
Internet marketing
1
Learning
1
MOA framework
1
Markenimage
1
Marketing strategy
1
Multilevel path modeling
1
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6
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English
6
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Eggert, Andreas
Sorensen, Anne
Busser, James A.
6
Le Nguyen Hau
6
Shulga, Lenna V.
6
Itani, Omar S.
5
Thaichon, Park
5
Gallarza, Martina G.
4
Hajli, Nick
4
Nummela, Niina
4
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
Brodie, Roderick J.
3
Del Chiappa, Giacomo
3
Larimo, Jorma
3
Luu Trong Tuan
3
Marinova, Svetla Trifonova
3
McColl-Kennedy, Janet R.
3
Nadeem, Waqar
3
Perdue, Richard R.
3
Pham Ngoc Thuy
3
Shamim, Amjad
3
Shin, Hakseung
3
Aarikka-Stenroos, Leena
2
Akter, Shahriar
2
Albinsson, Pia A.
2
Anderson, James C.
2
Arteaga-Moreno, Francisco
2
Behnam, Mohsen
2
Berenguer Contrí, Gloria
2
Bhatti, Waheed Akbar
2
Boadi, Evans Asante
2
Bruhn, Manfred
2
Canello, Jacopo
2
Carlson, Jamie
2
Chaker, Nawar N.
2
Colurcio, Maria
2
Corsaro, Daniela
2
Cossío-Silva, Francisco-José
2
Cova, Bernard
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
The service industries journal
1
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ECONIS (ZBW)
6
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1
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
2
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Sorensen, Anne
;
Andrews, Lynda
;
Drennan, Judy
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 898-922
Persistent link: https://www.econbiz.de/10011730676
Saved in:
6
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
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