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subject:"KMU"
~accessRights:"restricted"
~person:"Ramaswamy, Venkatram"
~subject:"Beziehungsmarketing"
~subject:"Kundenintegration"
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KMU
Beziehungsmarketing
Kundenintegration
Betriebliche Wertschöpfung
5
Customer integration
5
Value creation
5
Interactive media
2
Interaktive Medien
2
Relationship marketing
2
Social Web
2
Social web
2
Brand
1
Brand capability ecosystem
1
Brand engagement platforms
1
Brand experience domains
1
Brand image
1
Brand management
1
Brand value co-creation
1
Cloud Computing
1
Cloud computing
1
Co-creation
1
Co-creational enterprises
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Information technology
1
Informationstechnik
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Interactional creation
1
Interactions
1
Interactive platforms
1
Joint agency
1
Markenartikel
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Markenführung
1
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5
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Ramaswamy, Venkatram
Busser, James A.
6
Dey, Bidit Lal
6
Hajli, Nick
6
Le Nguyen Hau
6
Shulga, Lenna V.
6
Thaichon, Park
6
Babu, Mujahid Mohiuddin
5
Gallarza, Martina G.
5
Itani, Omar S.
5
Shamim, Amjad
5
Akter, Shahriar
4
Balaji, M. S.
4
Del Chiappa, Giacomo
4
Foroudi, Pantea
4
Helkkula, Anu
4
McColl-Kennedy, Janet R.
4
Michopoulou, Eleni
4
Nummela, Niina
4
Perdue, Richard R.
4
Ranjan, Kumar Rakesh
4
Read, Stuart
4
Reichwald, Ralf
4
Roy, Sanjit
4
Shin, Hakseung
4
Syed Abidur Rahman
4
Taghizadeh, Seyedeh Khadijeh
4
Vargo, Stephen L.
4
Zhao, Xiande
4
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
Albinsson, Pia A.
3
Alves, Helena
3
Apostolidis, Chrysostomos
3
Behnam, Mohsen
3
Boadi, Evans Asante
3
Brodie, Roderick J.
3
Brown, David M.
3
Buhalis, Dimitrios
3
Corsaro, Daniela
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Strategy & leadership
1
The B.E. journal of economic analysis & policy
1
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ECONIS (ZBW)
5
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1
Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Ramaswamy, Venkatram
;
Narayanan, Krishnan
- In:
Strategy & leadership
50
(
2022
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10013384682
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
4
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
5
Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
4
,
pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
Saved in:
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