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subject:"KMU"
~person:"Thaichon, Park"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Value stream mapping"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
7
Value creation
7
Customer integration
5
Kundenintegration
5
Relationship marketing
5
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Social Web
3
Social web
3
Co-creation
2
Consumer behaviour
2
Customer engagement
2
Customer value
2
Influencer marketing
2
Konsumentenverhalten
2
Kundenwert
2
Social media
2
Airbnb
1
Brand attitude
1
Brand management
1
Citizenship behaviour
1
Co-created value
1
Co-destruction
1
Confidence
1
Corporate disclosure
1
Customer citizenship behaviour
1
Customer experience
1
Customer participation
1
Customer participation behaviour
1
Customer satisfaction
1
Customer-perceived value
1
Dienstleistungsmarketing
1
E-commerce
1
Electronic Commerce
1
Homophily
1
Insurance
1
Kundenzufriedenheit
1
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Thaichon, Park
Reichwald, Ralf
10
Pietrobelli, Carlo
8
Piller, Frank T.
8
Rabellotti, Roberta
8
Le Nguyen Hau
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Itani, Omar S.
5
Jaakkola, Elina
5
Aarikka-Stenroos, Leena
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gallarza, Martina G.
4
Gil Saura, Irene
4
Hadwich, Karsten
4
Hajli, Nick
4
Helkkula, Anu
4
Keränen, Joona
4
Meier, Andreas
4
Nummela, Niina
4
Paquibut, Rene Y.
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Quintiliani, Andrea
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
Stormer, Henrik
4
Vega Vázquez, Manuela
4
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Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Services marketing quarterly
1
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ECONIS (ZBW)
5
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1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
5
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
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