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subject:"KMU"
~subject:"International market entry"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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KMU
International market entry
Internationales Marketing
Internationale Marktforschung
74
International marketing research
72
International marketing
16
Theorie
16
Theory
16
Internationaler Markteintritt
14
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Alon, Ilan
2
Huff, Lenard C.
2
Petry, Ursula
2
Schwesig, Holger
2
Toncar, Mark
2
Alessandri, Todd M.
1
Andéhn, Mikael
1
Baronchelli, Gianpaolo
1
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Cavusgil, S. Tamer
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Chintakananda, Asda
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Descotes, Raluca Mogos
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Jean, Ruey-Jer Bryan
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Kabst, Rüdiger
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Kim, Daekwan
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Leke, Acha
1
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1
Levin, Irwin P.
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Okazaki, Shintaro
1
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1
Reuer, Jeffrey J.
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Europäische Hochschulschriften / 5
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
3
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
International marketing review
2
Measurement and research methods in international marketing
2
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Abhandlungen
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Die Betriebswirtschaft : DBW
1
Harvard business review : HBR
1
Industrial and corporate change
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Journal for global business advancement : JGBA
1
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of small business and enterprise development
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Journal of world business : JWB
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ECONIS (ZBW)
31
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1
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
2
Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan
;
Deng, Ziliang
;
Kim, Daekwan
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 483-512
Persistent link: https://www.econbiz.de/10011487079
Saved in:
3
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
4
Financial constraints and firm behavior in international markets : an introduction to the special section
Schiavo, Stefano
- In:
Industrial and corporate change
23
(
2014
)
6
,
pp. 1469-1476
Persistent link: https://www.econbiz.de/10010504199
Saved in:
5
Thai exporter and US importer relations : a pilot study using email survey
Sachdev, Harash J.
- In:
Journal for global business advancement : JGBA
6
(
2013
)
3
,
pp. 202-211
Persistent link: https://www.econbiz.de/10009773746
Saved in:
6
The recognition of international opportunities among Italian SMEs : differences between European and Chinese markets
Piantoni, Mariella
;
Baronchelli, Gianpaolo
;
Cortesi, Elena
- In:
International journal of entrepreneurship and small business
17
(
2012
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10009616318
Saved in:
7
Cracking the next growth market : Africa
Chironga, Mutsa
;
Leke, Acha
;
Lund, Susan
;
Wamelen, Arend van
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 117-122
Persistent link: https://www.econbiz.de/10008991298
Saved in:
8
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
9
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
10
A hybrid model for export market opportunity analysis
Sheng, Shirley Ye
;
Mullen, Michael R.
- In:
International marketing review
28
(
2011
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10009242897
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