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subject:"Kinder"
~isPartOf:"International journal of retail & distribution management"
~source:"econis"
~subject:"Online retailing"
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Online retailing
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Gamification
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International journal of retail & distribution management
International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
Electronic commerce research
5
Journal of advertising : official publication of the American Academy of Advertising
5
Application of gaming in new media marketing
3
Journal of consumer behaviour : an international research review
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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Journal of advertising research
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Journal of business research : JBR
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Journal of customer behaviour
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Journal of management information systems : JMIS
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising, promotion, and new media
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Australian School of Business working paper : Australian School of Business research paper
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Breaking new ground in theory and practice
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Computer-mediated marketing strategies : social media and online brand communities
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Contemporary management and marketing dilemmas
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Digital and social media marketing : a results-driven approach
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Digital innovations for customer engagement, management, and organizational improvement
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ERIM report series research in management
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Economic inquiry : journal of the Western Economic Association International
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Higher School of Economics Research Paper
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Information systems research : ISR
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Information technology and management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business
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International journal of entrepreneurial venturing
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International journal of learning and change : IJLC
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International journal of management, economics and social sciences : IJMESS
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International journal of production economics
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A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Hota, Monali
;
Derbaix, Maud
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1132-1148
Persistent link: https://www.econbiz.de/10011640060
Saved in:
2
Gamification and the online retail experience
Insley, Victoria
;
Nunan, Daniel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
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